Roast my landing page 🔥

I'm walking into this with no prior knowledge of what one delivered does. With that said, it took me until the 3rd section("The Solution") of the page to actually understand what your product did.

I'm a technical founder, but I'm not very familiar with how email filtering works. From the first 2 sections, I was under the impression that the product was something I installed and it would have all of the emails I RECEIVED go to my inbox (this was an assumption, but I didn't have any copy telling me to think otherwise). "Inbox: every time" doesn't really tell me what you do or what problem your product solves. The second section could provide useful information if it came after "The Solution" section and I already understood what you were offering.

I would focus on having your hero messaging clearly explain the problem that your product solves. If a customer lands on a page who has email delivery issues to their customers then they should immediately know that your product solves their problem. Otherwise, most people will bounce off before getting to the part where they know what you do.

Hope this helps.

The environment is warm and modern! But the 1st section is kind of chaotic because it has many distracting colors left and right and I don't know what I have to look first. It took me until the 3rd section to find out the product's job. Explain a little further how the service is executed, like, is it a desktop app or a web app? Make me feel more familiar with what I will be facing after I apply for an account.

Hope this was useful.

What would be helpful to see is competitor comparison. For example, why use this versus mailerlite or postmark where they have a freemium option?

And I don't believe in the results promised. As someone who has great experience in this subject matter, I believe I know.

I would say pricing is too expensive. This may work for folks who have no idea about this subject.

The design is very nice but please make it simpler. I think it is a bit to crowdy.

The design's really nice. I'm unclear on what it does though, technically. If I'm going to be putting stuff in my DNS, I really need to know what that 'boring stuff' actually is (and if I don't, my infrastructure team definitely will)

A couple of points on the 'Our Promise' page:

We will never compromise our offering by engaging with individuals or companies that engage in marketing or spam behaviour.

So I'm not allowed to send marketing emails, no matter how legitimate? Doesn't that rule out almost every business?

Further to the above, if anyone does engage in suspicious, marketing or spam behaviour — their account will be suspended immediately.

So if one of my competitors is using your service, I can immediately shut down their email capabilities by sending a single abuse report?

At OnDelivered, we carefully scrutinise every client who joins — meaning you’re email now lives in a good neighbourhood that won’t let you down.

This isn't trustworthy IMHO

Rather sell accounts with dedicated ips if you really want a better chance to solve

I'm biased as I've seen probably more of these email services and issues than most

I think your page is kinda clear but not selling it well, IDK what believable story you can tell, but saying every time raises suspicion immediately, you have 0 control on an infinite number of factors/actors, anyone that's been around a bit would automatically correctly consider you a lier and you have very little to back your claims after to prove otherwise

I'm not sure you understand the area to its depth vs trying an AI play on something you think is a good idea, you might learn over time, but this gives me the ike

Nice work on the landing page! It's exciting to get to this point and put your offer out into the world. Hopefully this feedback can help you refine your message and serve more customers!

+1 to these gems
@OliNeagu & @Jwaugh3 make a great point about the messaging clarity around who this product is for. At first, I thought that your product was also for the email recipient, rather than the email sender (this became clear after the "Solution" section).

A few of my thoughts

Hero Section

• I love a simple aesthetic, but I think that this section has the most opportunity for improvement.
  • Clean up the copy on the main and sub header to more clearly reflect the main benefit that a customer will get from using your product. Right now, it takes to long to understand this.
  • I think this is the most important copy on your site. It's the only one that gets read in-full by each user. Make sure it's crystal clear. Try out a few different things and see what works the best.
  • Make sure that when the user is done reading the hero headline and sub header, that there is some hint to them that there is more information down below. Some people use an image that partially extends above the fold, and some use a button or jumping arrow to get people to scroll.
• If you are going to put an Alert message on the screen, make it meaningful.
  • Ex: "Applications are now open! Apply today and save!"

Pricing Section

• Saying that you are a premium offering doesn't make you a premium offering.
• Instead show people why you are premium, by how much time/money/reputation you are going to save them by using your product.

Design/Layout

• I love the flashes of gold color in some of your graphics! I would love to see this used more throughout the site, possibly for CTAs or other things that you want to draw attention to.
• There is too much space on desktop between the sections (mobile looks fine). At times almost 70% of my viewport was an empty black expanse with no clues that I should keep scrolling.

Interactions & Animations

• The chatbot auto message is too vague and doesn't invite open questions
  • Maybe try "Hi there! I’m Saul the founder of OnDelivered. What questions can I answer for you about onDelivered?”
  • Side note: Don't use the same picture in the chatbot as in the testimonial section 😉
• The animations throughout the site are delayed a bit too much for my liking. These are probably the defaults from whatever template you used, but I find they are often too late, and lead to more empty black spaces on the site. This leads to users not continuing to scroll and explore the next thing.

I hope this is helpful, best of Luck!

It looks good and modern, it could do with less clutter and noise. The moment I landed I found that alert/apply section very confusing, I don’t know what it means and I think it should be removed for the main CTA to have more exposure.

I did get the “what” immediately but not the how, until I scrolled to solution, so I’d bring closer to the top.

As far as the product goes, I wouldn’t pay for it. I can think of maybe 1 important email in the 5 years that went straight to junk, so for me the value isn’t there, but if you have a demographic in mind that this would serve and they want it, then great.

As a separate question, what did you create the landing with? Looks pretty dope

Everything is looking good.

I actually don’t have any notes, I think it’s a really designed site!!