Roast My Landing Page
Hello fellow Indiehackers!
I would love to get some feedback on one of my landing pages. I rank on page 1 of Google for "change management toolkit" and while the traffic volumes are not huge, the search term is quite specific. I therefore would expect a higher conversion ratio, so can only imagine that something is lacking on the page.
My obvious next step is customer testimonials and I am awaiting customer feedback to complete this.
It would be great if you could comment on
- The overall structure of the page
- My explanation of the benefits
- Product information and overview
- Anything else you think is relevant
The landing page is https://changemanager.tools
Thank you for your help!
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Hello!
Congratulations on the launch.
I think there are a lot of words and you should try writing shorter descriptions. I can see that you're using a newline spacing in between of sentences. Why not use bullet points? That should make it more readable.
Good luck :)
Hi. Thanks for the feedback, I'll definitely take a look at using bullet points.
I'm still new at this myself, but here's some things I noticed:
Good luck!
Thank you so much for the feedback - especially the bits about the page rendering on a mobile device.
Hi Günter,
Congrats on launching your product! Please accept my honest feedback along with my encouragement to keep building:
While I am a sucker for the all-white, non-divided, minimalist look in general, there is a reason websites have clear sections. I recommend you pick two additional soft colors (perhaps out of the cover of your book) and divide the page into clean sections with specific purposes.
After my first scan of the page, I had no idea what the product was. At first I thought it was a book, but it appears to be a notion template. I would put "Notion template" or something very simple in the title so I know exactly what I am getting.
If you are sticking the the name, you need a big bold explanation of what change management on as the second thing on the page. Literally "What is Change Management?" in big bold letters with an explanation below. I have no idea what that phrase means.
In general, I would research landing pages because there is a science (more science than art, imo) to them.
The easiest option is to hire someone on Upwork to design one, another to write the content for it., while you focus on the product. No shame in that.
Hi ChillyCuve, thanks for the great feedback - I really appreciate it. I'll make some changes and then also consider a specialist!