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7 Comments

Roast My Landing Page

https://www.shopless.solutions/for-startups

We're using this page for a lead generation campaign and I wanted to get your thoughts on it before starting the campaign

submitted this linkon September 22, 2024
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    If it was me, I would have added section with mockup highlights of MVPs built previously, also a process flow section ie "initial meeting, revision post feedback, ..".

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      In which sequence do you think they should be placed?

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    Love the colors, the cursor tail was cool too! The stars at the corner are a bit low res, could be my PC though! :)

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      Do you mean the stars on the top right?

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    How are you driving traffic to it? Can you share the ads/promotion of the step(s) before someone lands here. That would help provide better feedback than simply looking at this is a vacuum without the full context.

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      Mainly through linkedin and facebook groups related to startups. Then, once we validate the landing page we'll start doing some google ads

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        OK. It seems like you don't have any specific targeted messaging that this would be a continuation of. So here are some general thoughts and best practices.

        First off, you need to add more benefit and clarity to the page, especially the hero section. You call out the audience, which is good to let them know this is for them, but you need to also let them know what it is that's for them and how they should care.

        I would move the pricing further down the page. When it's the first thing you see, it is looked at as a cost. You need to establish the value first.

        Add some content on the benefits and features of your offer. Speak to how you are going to solve their pain points, help them achieve their goals, make their life easier, etc.

        In terms of your wording, you should shift the focus from your company to the potential customer. Instead of phrases like "We make sure our clients' needs are fulfilled..." and "We value a great working relationship with our clients above all else," try copy like "See why professionals like you recommend Shopless" and "Join the successful companies that rely on Shopless to grow their businesses online."

        It doesn't have to be that exactly. That is just an example off the top of my head.

        Calling it an exclusive offer for startups is a good idea, and I think you can make that messaging stronger by highlighting what they would get/pay otherwise.

        I would also spell out what is included with each package a bit more. For instance, what is a branding kit or package? And what is the difference between a basic on, an enhanced one and a complete one?

        And I would make the call to action more prominent. Make it clear at a glance what you want people to do.

        Best of luck.