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9 Comments

Roast my landing page again

Hi, would love it if you can share your thoughts & feedback:
https://www.traid.io/ws/influencer/

  1. Do you understand what we do?
  2. Do you like the minimal design?
  3. What would you change?

Thanks

on April 7, 2022
  1. 2

    Hi, here's some feedback:

    1. Focus the headline on the visitor, not yourself, so something like 'Make more money as a YouTuber
    2. Now, the tone of the preamble feels a bit negative. I would rephrase it to something like 'Get help charging the right amount for your brand collaborations'
    3. Image is great – helps you set the right expectation
    4. Second section headline is great
    5. I would probably show logotypes instead of the names
    6. The list becomes a bit too detailed at this early stage
    7. Perhaps do more like 'We helped X influencer work with the following brands'
    8. I would give each subsequent section more verticle space, so you can focus on each at a time. Now, it feels a bit cluttered. (For responsiveness you can set the min-height of each section to a vh or % value and then it will grow/shrink depending on screen size)
    9. As you have a few different offers perhaps the top headline should be more of 'a toolbox for youtube influencers' and then present the different services? Now, I thought I would read more about what to charge but when I scroll down there are other things.
    1. 1

      Thanks so much. This is so helpful you have no idea. Will implement some of these in the next push.

      Two follow-ups:

      1. Did you browse via mobile or desktop?
      2. Didn't quite get #9 - can you elaborate on the second part of it? "Now, I thought I would read more about what to charge but when I scroll down there are other things."
      1. 2

        You're welcome!

        1. Desktop
        2. Sorry about the bad explanation. You start your page by talking about teaching YouTubers what to charge brands for collaborations. So I thought that was what your service did and thought I could read more about it when I continued to scroll down your page. But instead, other services are introduced.
        1. 1

          Got it, thanks so much. Yeah I need to find a way to explain better the tools that are (and will be) available on the site.

  2. 2
    1. I understand what you do based on the page: connect brands with microinfluencers. From the influencer perspective, the value that you provide is getting them a higher rate than they otherwise would if they were approached directly by a brand. Another benefit that isn't as emphasized on the page: getting more opportunities to work with brands than they otherwise would.

    2. I think the page could benefit from some more visuals to make it easier to scan.

    3. As a followup to #2, maybe you could add logos to the "Discover Brands to Work With" section? Another thing that would make the page more persuasive would be a few success stories: how much more did influencers start earning after working with you? You could include photos of the influencers alongside the success stories to address #2.

    1. 1

      Thanks. Super helpful :)

      Re 1 - yes, there's another page for brands that mentions their benefits, maybe not enough though.
      2 - totally agree :)
      3 - thanks!

  3. 2
    1. You are the link that finds sponsor for YouTube content creators
    2. It's a little ugly but functional ✨- personally 6/10 design wise - oh and I would make the image of the person sitting in front of their PC a little smaller
    3. Most call to actions just take you to an email signup thing, is there anything more that you can share before asking for my email - depending on what I clicked?
    1. 1
      1. Yes, kinda.
      2. I'll work on the design, thanks
      3. I guess you tried clicking on the "apply" buttons in the Brands table? if so, than the idea is to filter applications by the analysis we do on the backend.
  4. 1
    1. Do you understand what we do

    No. You say "help youtubers earn more money", but I have no idea what do you do, do you help with reach/awareness, monetization (in-video ads), optimizing videos for click rates or something else.

    1. Do you like the minimal design?

    I don't think the design is minimal, there's a lot of information above the fold, especially the image makes it look at lot busier than it is, I would try an image that's a lot simpler if you go for the minimal theme.

    1. What would you change?

    Explain better what do you do and use a simpler hero image, or one that doesn't look like a stock photo.