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8 Comments

Roast my landing page and I will roast yours🔥( copied ... )

We recently updated our landing page.

What do you think?
What would you improve?
Is the concept easy to understand?

You can find the landing page here:
https://brewwlab.com/

Thank you 🙌

on August 20, 2020
  1. 3

    I like the hand-drawn style; it's nice to get a break from unshaded blocks and boxes everywhere, and gives a lighter, more playful feel.

    The client cases are unconvincing; without explicit examples of what actually happened for the clients (a product, some numbers, timelines) they just feel fluffy, and the popover modals to view the whole text unnecessarily busy. With something that's a knowledge/creative product, you'll need to offer evidence that it's worthwhile, so I would suggest spending time refining this section. If you have any customers/clients, consider offering a deep (100%?) discount for 2-3 of them if they're willing to let you write about the results with some level of detail.

    Within your FAQ section:

    • there's a grammatical slip that a native speaker would pick up on: "How long does a brainstorm session takes?" should be "How long does a brainstorming session take?". Similarly, "How many request can I make?" should be "How many requests can I make?".
    • You don't really answer "When do I receive the results?" -- you answer "how will I know when the results are ready?". Easiest fix is to change your question to match your answer :)
  2. 1

    Here are my thoughts:

    • I really liked the style personally. However looking at the pricing, it did not convince me enough.
    • FAQs were not assuring enough
    • Client cases are a little general and vague. Some numbers, more details would really be interesting

    These are my thoughts and I would love to hear your thoughts on what I have been building
    https://mailter.app

  3. 1

    Honestly... it's really cool, I've added to my swipe file! @Joosttt

    You talked about the features and benefits, would love to see what problems you wanna solve too.

    I'm in the middle of improving my site, keen to hear your expert advice.

  4. 1

    Hi Joosttt – first off, I find the idea nice and might imagine there could be a market for it.

    Let's roast!🍗

    The visual concept, hand-drawn graphics and general intended impact of design might work, is cute and simple enough, but the UI has issues with consistency:

    • Fonts do not follow a style guide, there is a mixed usage of serif and sans without a clear separation of concern
    • Content spacing, and type leading, is done by eye rather than following a predetermined structure;
    • The "Get started" buttons do not offer affordance and are not coherent; unify styling (sans or serif) and make it obvious that they are actions (underline or "buttonize")

    Consistency is a crucial aspect of design, and can truly help or disrupt first impressions, and it's proven to create trust.

    Looking to the ux, the value proposition is generally clear but a bit abstract, I would surely concentrate in suggesting use cases and expanding on the case studies. Frame the cases more on the bonus you created than the task (put those among the use cases). Even better if you can relate the use cases to specific targets (creative teams, entrepreneurs, flying donkeys).

    It's obviously very helpful to offer clear credits, who you are and what's your experience; if you don't have enough experience, show the solutions! If you can show what you are capable of, in most cases is not crucial to have a proven experience, but you need to work to compensate this lack if that's the case.

    Regarding the newsletter box, it's a great strategy to collect lead, but you need to provide a better reason in order to convince a user to leave their address. Just offering that they can use it later doesn't offer a good motive, I'll just take a note, bookmark the page or send an email to myself. Ideally, you would offer free useful content.

    A last thing; all those "Get started" CTAs that propel the user to the pricing table are truly counterproductive in your case. Any CTA should be placed pondering the context in which is placed. I doubt that after reading the general value proposition they are ready to purchase the service.

    Hope this is helpful, and good luck!

  5. 1

    The header and the sub header don't tell me what you do, a brainstorm team for what? What problem do you solve? I have to scroll down to client cases to get a clue as to what kind of area you are in. It seems too vague a concept, creativity can come from anyone regardless of skill/background/qualifications, why do I need you outside of my own contacts/team?

  6. 1

    Very clean and professional website. I like the clear value proposition in your header. When scrolling though, I get a little lost with the two first elements. Additionally, I think some images would be nice since for your type of service trust is important and you could visually communicate this with a team picture for instance.

    What do you think of our landing page? Roast it here: https://www.wespond.app

  7. 1

    Really loved the visual design of the page. I haven't spent much time trying to go through every part line by line, but wanted to draw a quick first impressions list which will influence my decision to leave or stay

    1. I really liked the hand drawn touch - brings me closer to your business
    2. I didn't understand what you brainstorm for - in depth case studies or an example session would have helped - like the ikea shopping cart re-invention
    3. Didn't understand the benefit of providing my email - also didn't understand if you are selling a service or a platform in the email collection form
  8. 1

    Your design is pretty neat!

    Overall the copy is well balanced, but it lacks punch in my opinion. For instance, this "Give us an input, and we let a creative team brainstorm around this subject!". It makes sense but it doesn't convince me I need your services. Moreover, the main headline "A brainstorm team on-demand for a reasonable price" can do without the "for a reasonable price".

    The client cases are pretty generic. Can you provide more details on how the team thought outside the box? The sort of innovative ideas they came up with.

    I was wondering "who are the creatives behind this?". Do they have a track record of providing innovative solutions? Can I see their work, or their credentials?

    This looks a lot like a consultancy service and credentials and perceived expertise are king in this industry.

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