3
9 Comments

Roast my landing page!

It's been more than a year since I started my journey, and while the service I'm offering has been great from the start - branding definitely hasn't, and I'm thankful for the learning opportunity.

I recently launched Agency Conductor - a productized service that's basically an outsourced COO at its core.

Here's my landing page: https://agencyconductor.net

I'm curious, do you think it does a good job at conveying basic information about what the service is and who it's addressed to?

  1. 1

    Nice clean site, very clear messaging. 3 observations:

    • Looks like you're offering a human-delivered service, so it would be good to know about the people who are delivering the service. Consider an 'About us/me' section with very short descriptions highlighting relevant credentials. That would make it much easier for visitors to figure out what capabilities you're offering and likely fit with what they already have.
    • Do you have any social proof available? Do you have any clients who will let you put up a one-line quote? Even better, can you get any past clients to put their name to any of your example cases?
    • Your only call to action is the contact box. This just says 'your message', so it means the customer has to do all the thinking. Why not offer a free 1 hour Zoom consultation and replace the contact box with a short form (2-3 questions max) asking about their problem, budget and timescale so you can prep. This gives the customer a clear picture of what will happen and what they're risking. At best you'll get highly qualified leads, at worst the calls will give you very valuable feedback.
  2. 1

    Nice idea! I’ve not seen this kind of positioning before for what seems like a project management tool. I ran a tiny 6 person dev agency a decade ago and have sat on the board of a 50 person marketing agency. I’m also currently working on a tool that’s aimed at similar agencies.

    Here’s are my immediate thoughts:

    • It’s great to see another product aimed at agencies, the norm seems to be making tools for all kinds of businesses. It’s so much easier buying something from someone that clearly has a working understanding of the business you’re running.

    • Have you considered going narrower? You have some nice examples at the bottom of the page. What if you primarily targeted just one of those kinds of agencies?

    • Hiring a “COO” and committing to changing all of an agency’s project management processes and tools in one decision is a big ask. Either one of those on their own is likely too big for an agency founder to make in the time that they are reading a landing page. If I was hiring a COO I’d expect the result of their work to be changing processes that need changing. It would be a red flag for me if they imply that they know the specific solutions to all our problems before working with us. Is there something smaller you could offer at first?

    • What’s the smallest change with the biggest impact that you find yourself making at most agencies you work with? What if you started with that?

    • Could you be clearer about the size or stage of agency that you’re aiming at. I get the impression that it would be a better fit for me when I was responsible for a 6 person agency than it would have been for the 50 person agency I worked at.

  3. 1
    • agency - means so many things, what type of agency?
    • project management system custom tailored to your needs - sounds expensive, why can't we use an off shelf thing?..
    • The examples have potential, the background is good, than the solution is just empty words, telling me nothing but your company name, like I still don't know what you actually do reading these.
      The examples do show your talking about internet marketing agencies
  4. 1

    Hey!

    I think your page looks great from a design standpoint. But I don't really understand the message. WHY should I choose you as a partner. Your description seems pretty vague.
    It is correct that you help clients in their operating business? But what exacly do you do? And how much does it cost? You also mentioned a software. Do you offer a custom software for your clients?

    All in all, there are a lot of questions not answered. You might could add a "example" page where you show exacly what you've done for a client.

    Like:

    1. cheking their emails everyday
    2. doing taxes
    3. software integration
    4. ...

    You have to be much cleare what the offering is. The words sound cool but don't deliver a clear picture of your product.

    Would be great if you could roast my site: https://referralrabbit.unicornplatform.com/

    1. 2

      OP listen to this man. Basically your page now conveys "Hire me and I will magically solve your operational problems" The generic graphics and examples do not help either. The menu button in PC only shows... the Home Page again, it makes your page look unprofessional and template-coded.

      @Businesscoder : Your site looks nice. Let me nitpick in any case: The top navbar is uninspiring. Try a different color/shade, better/bigger font, or a small logo. "FAQ" is an acronym, it should be all capitalized.

      Now , let's see the marketing copy: "Reserve your spot for $1." Why? My spot on what? Just 1 dollar, it seems scammy, like you want my CC number, why not just my email? And this is me, but I prefer a CTA after I understand well the proposition, so improve that. All those stats you put there are not supported by anything.

      It does seem easy to use, that is great, although I still don't understand what YOU do.

      In the pricing page: Early Bird "Everything in Start Up" You don't mention anywhere what there is in Start Up. "Lifetime VIP status" That means what exactly?

      1. 1

        Thanks for the detailed feedback.

        The $1 reservation spot was a short test. But everyone said that its scammy and it undervaluates my product right at the beginning.

        VIP status means lifelong personal support + extra group for VIP people and some more extras.

        I got those stats from saassquatch and another site. I'll quote them.

        "I still don't understand what you do"
        If I understand that correctly my messaging isn't clear enough. I think of adding some more pictures to visualize the idea.
        Do you think I should hire a copywriter on fiverr?

        Thank you for your really detailed response

        Regards

        1. 2

          No problem, I hope it didnt across as a negative feedback, on the contrary, I took the time to write because it looks you are doing your work.

          1. 1

            Yeah, thanks.

            Keep hustling!!!

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