Just finished a quick landing page for a 'fruit at work' service I'm validating currently. I'm trying to approach the subscription with a healthy habit development angle. Please criticize and let me know if the copy sounds natural and punchy.
Thanks everyone in advance.
I found it quite compelling. Despite being text heavy, I easily found my way to the bottom.
For what it’s worth, three nitpicking typos:
Awesome work, Jim. Such an eagle eye you are, I appreciate it. All three points are valid, fixing them now. This is very helpful 🙏
You might want to check the button at the bottom. I can DM a screenshot if you want.
I'd also love your opinion about a landing page we built: https://www.unimind.team/
Thank you, Aslane. Checking the button now. I checked your page. The product is appealing, at least for people like me who lose focus easily. The landing page...
Thank you, and I wish you the best with this. Let me know if you want suggestions to rethink the copy. I'd be happy to help.
Thanks for the feedback! I'd love to hear your thoughts on the copywriting.
List all the problems your product solves for your most important persona. Like how and in what way your product adds value to my life or solves a pain for me.
Select one that fits your product perfectly and is a pain for your audience. That will be your value proposition.
Now, you can research in communities like Productivity-related Fb groups, subreddits, quora, twitter (use honeypot.so to automate finding people who tweet about productivity issues).
Try to understand how your ideal customers talk about the problem you solve, what terminologies they use.
Now, mix your value proposition with your research. This should give you a narrative to focus on. From here, you will rewrite the copy with the narrative & value prop in mind. Every line, every button should be aligned with the value prop in mind.
This will make the copy focused and directed to one specific solution for a specific persona. I hope this will help you rework the landing page.
If you still need help, we can connect for a chat and you can buy me a coffee later. Thank you.
Thanks for the feedback. I'll definitely take it in consideration!
Awesome, happy to help. You can connect on Twitter for awesome copy insights: https://twitter.com/itshassaanali
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It's important to make sure that your landing page is visually appealing and easy to navigate.
One way to make your landing page stand out is to add visuals, such as images or videos, that draw the user's attention. But of course the photo/video must let users know what your service or product does, so don't be too generic. You can also use different font sizes, colors, and styles to highlight important information and make it easier to read.
In terms of the text on your landing page, it's generally best to avoid centering long blocks of text, as this can make it difficult for users to read. Instead, consider using left-aligned or justified text, and break up long blocks of text into smaller, more manageable chunks. This will make your landing page easier to read and more user-friendly.
Overall, the key is to create a landing page that is visually appealing, easy to navigate, and clearly conveys the information that you want to share with your audience. By making these changes, you can improve the effectiveness of your landing page and encourage more users to contact you for further tips.
I hope that these tips will be useful for you and wish you good luck in improving your landing page!
I would change the main photo for something that really represents "fruit delivered to your office" maybe an illustration-style image will fit. And also would make the logo bigger to catch the attention. The copy is ok for the first -stage but maybe later needs some improvement. Good luck!
Thank you so much for the review. I think the image needs to be changed with a better one. You're right, something that represents "fruits at office." And the logo needs to be big, true. Thanks again 🙏
Firstly, the image looks generic and out of place in your header.
As an example, you can take a look at my pre-launch website I posted about in my twitter: https://twitter.com/TheRealEtch/status/1601405291723395073
The cloud was from flaticon, the little tentacles at the bottom were made by me in canva, and the logo was obviously put there by me as well.
The icon design vs the stock image also matches your logo better, which is a basket of cartoon fruit.
Not website related, but you should have the option to deliver fresh vegetables as well. Those are also quite important for a healthy diet, and is probably what your customers imagine is healthy as well.
You should really have a few images of what the servings look like. I don't see any on the page. If I was a potential customer, I would get suspicious right away.
You have the opportunity to show off your product in the header, and all I get is a stock image? I would start wondering if they delivered barely any fruit, or if it was low quality, and would likely not sign up, or at least wait to see what others rate the company before signing up and forgetting about it later.
I see a lot of marketing copy on the landing page, but not nearly enough describing the product in more detail.
This is just a landing page, so I would imagine you'd get more of this stuff hammered out in the future, but there's small things too like having a logo in your favicon.
Speaking of roasting, as mentioned before, my landing page is also going up soon, and I'd love to get some feedback from you if you have the time. I posted my twitter here already, so you can follow to stay tuned for any landing page posts.
Good luck on your product!
This is gem, Richard. 😃 I'm so thankful you took the time to give an in-depth review. Noting all the points, will improve today. And, I'd love to review your landing page but cant see the link on your Twitter or that tweet. evoke-app.com is not working as well. Can you please share a link?
Thanks 🙏
No problem! My landing page is not up yet, so it makes sense you're not seeing anything haha.
Haha, cool. Just let me know when its up.