Roast My Landing Page. Passed $10,000+ revenue.
Our project https://www.bumpy.app has now generated $10,000 revenue just with one App Store page. In addition, we got 190,000 registered users after 1.5 years only using App Store Optimization.
To continue growth, I've been learning marketing, specifically SEO. The landing page we released recently is SEO optimized for four langs: English, Spanish, Ukrainian, Russian. The next step is to make a blog about our industry.
Happy to hear any feedback.
I really appreciate any help you can provide.
Hi Mark, well done! Happy to hear you're thriving!
Regarding your landing page, I'd definitely make your mission statement the headline -
"Bumpy - The safest app for making new friends."
You definitely want to start off strong in your hero section.
Regarding your unique value prop, I see you've been working with safety and worldwide friendships. What's had a better response, either through usage data or talking with your customers? I'd be curious to see. In my experience as a copywriter, it's best to focus on one specific thing that you do better than any other competitor.
Another thing I think would help your landing page convert more is expanding on how you're the safest app for making friends. What's the verification process like? How do you make sure there are no bots and scammers?
Finally, customers need social proof. You can use your app store reviews for that, as well, or get testimonials from people who've met each other or someone through your app.
I think this is a great product! If you need professional help with writing your blog or creating your content strategy, let me know. :)
Lana, thank you for the fantastic feedback!
"Bumpy - The safest app for making new friends." - it's sounds awesome! Many thanks!
I totally agree with you with "making it different". You revealed the truth which I sought.
I would like to write to you when we will need a professional like you :)
I'm happy my feedback helped! :) And yeah, absolutely, I'd love to work with you when you're ready.
Hey!
I'm a software tester, so I've taken a look at your site from a slightly different angle.
Have you noticed the white line at the top of the page? It looks like a visual defect, I would try to fix the margins there to get rid of it. It affects mobile too.
I would try to re-upload the hero image with a better resolution. On my big screen, it looks slightly off and pixelated, especially if you take a look at the faces.
Since your product is targeted for mobile, I would revisit where you placed the "Language switcher" on mobile version. Currently, you need to open the menu, then find it at... the bottom of the page :( I would try to find some better place for it, in my view it's hard to find.
I also noticed that all language versions have same images, I would consider replacing them with localized ones. E.g. in "Safely chat worldwide online" section you can see Cyrillic at the bottom of the image, even in English language. I would expect this screen to be in English only, and for Russian language in Russian only :)
I'm happy for you to see real revenue out of this app. Good luck with further growth. I hope my feedback helps a little!