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7 Comments

Roast my landing page roast

Hey,

I'm trying to upskill in analysing landing pages. I've created a teardown of Shortform's landing page. Could I ask for some feedback on my teardown?

https://thesaaspilgrimage.com/case-studies/shortform-landing-page-audit

  • What did you like?
  • What did you think I missed?
  • What could I improve?
  • Is the blog designed well?

Thanks!

on July 12, 2023
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    Hi! I looked at the site you provided. I think it is great as a simple and genuine landing page feedback.

    Site performance

    The 7MB image which shows the page that the review is talking about is a very bad idea. Your site's performance is 18/100 (according to PageSpeed Insights) which is terrible.
    My advice is:

    1. Don't include an overall site view, after all later on you break the image into pieces. The image is scaled down which is a bad practice: 16px font becomes 3px.
    2. Cut the big image into smaller sections and put it in a carousel. Load in the image only if the user scrolled to that image.
    3. Include a link to a Web Archive save. I think this is the best option because this way user can also interact with the site and for example look at what animations it has.

    Site not responsive

    You have to look through that responsiveness, it is bad. The content's layout doesn't change when the navigation switches to a hamburger.

    What did I like?

    You made section for each part of the page. With headings, it is easier to scan the site and find information.

    What did you think I missed?

    Few explanations. Sometimes you explain, sometimes you don't.

    • "The testimonials feel genuine and do a good job of selling the product." Why?
    • "It would be nice to give an instant demo of the product when clicking on the product." Why?

    Is the blog designed well?

    There might be too many lists! In my opinion you shall reduce the number of lists, my eyes start to get annoyed on at the 4th bullet pointed list. There are few occasions where it could have been just one sentence, but you broke it into seperate items.

    1. 1

      Thanks for the feedback tomoviktor!

      Great idea on the site speed solutions, I might try one of your solutions and see if it bumps up the site speed.

      So the site is responsive, but I only have 1 breakpoint for mobile, so if use your dev tools and select mobile, it'll respond. I've increased it to a tablet breakpoint (768px rather than 425px) so it'll change when you reduce the screen manually.

      Interesting point on having too many lists, I will try and convert them into paragraphs and see if it reads better. And yeah defo agree on providing more info for the things I've said to change or add!

      Appreciate it! And very impressed given the fact you're 17!! Keep up the good work fella. Also your site is lightning fast, what stack are you using?

      1. 1

        Wow. I love to see the fast response. :D
        Thanks for looking at who am I actually, that is rare. I am going to keep up the work for sure!
        I am using Astro, it is especially good for content driven websites. I recommend you to use it (if it doesn't require HUGE changes).

        Can I contact you somewhere (for example Twitter)? I love to talk with tech and like-minded people. I can help you more with your site, I have few more ideas.

        1. 1

          Haha no worries!

          Oo okay cool, it’s so quick! I’m using an express server so doing it all myself. Makes for great work experience + can make money so win win.

          Yeah defo man, both my twitter and email are on my profile if click on me should be able to find it!

          1. 1

            I found you on Twitter, but I can't message you because I am not verified. I've sent you an email.

  2. 2

    I like the structure!