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Roast my landing page - V2

Hi all,

First of all, I want to thank this community. The feedback is more than I could imagine, and really helps me iterate to a better product.

Please drop me a link in the comments to your landing page!
I would be happy to give feedback for mutual learnings.


Monday I launched my start-up Segro (https://segro.app/).

I have received a lot of feedback on my landing page at the following post on IH:
https://www.indiehackers.com/post/roast-my-landing-page-for-my-just-launched-app-ec0938dea9

I created this post since, besides maybe some more feedback, I wanted to share this progress.
Maybe other Indie Hackers can learn from the mistakes I made with my landing page v1.

Before I did any adjustments, I created a screenshot from the previous version for comparison:

Segro landing page v1

Please, let me know if Segro is directly clear to you or the information is too much.

Below, I grouped some feedback from my previous post, to make the progress of this optimisations clear.


Site load/UX issues

  • the site won't load for me for some reason
  • The site does take some time to load
  • The first thing that I wanted to do when I viewed the site on my mobile was to zoom-in on the first image so I can see the product better, but zoom doesn't work.
  • The low contrast on the category labels made it hard for me to read

Features

  • Remove "Dark theme" from the features because from the images it looks like its the default.
  • What does "Future foresight" mean or do?
  • I think more text is needed. For instance, the feature "calendar insights" needs to be explained or demonstrated. It is not obvious.
  • Need more detail on what the features are. Maybe follow a framework like FAB (Features, Advantages, Benefits) or similar when talking about what your product has.

Why?

  • Why should I try your app? What's the advantage?

How?

  • I’m a newb but I wanna still lose old habits, how do I get started, do you suggest some bad habits to eliminate automagically?
  • I’m not sure how it works. Is it a new calendar system that I need to set up? Or does it work alongside existing calendars?
  • missing HOW will this help me to stop bad habits. Just knowing isn't enough. I guess setting goals is important. If I don't have enough sports events in my calendar, maybe you should suggest to add. E.g. send me push notification with suggestion.

Clear enough?

  • Like others said here, I didn't get the product idea immediately.
  • I sort of get the gist of what Segro is, but not really. Some more info above the fold would help, i.e., a subheading under your main heading text.

What’s missing

  • The site does not mention the product's USP.
  • If your approach is to show rather then tell, consider including a video of the product
  • The "insights" image is not clear. I cannot see the details shown.
  • Testimonials: Who else tried this app....and did it work for them?
  • you should upload the screenshots you have on the website to your app store listing
  • Newsletter: I’m actually interested in the idea, tried writing down what I did each hour on paper before but never stuck with it. Do you have a newsletter you could link on your website, for interested Android users like me?
  • I like the clean design, but it feels a little too empty.
on August 5, 2021