Roast my new Micro-SaaS!
Hi, I want to present and get community feedback about my LandingDoc product. There is a free trial and I am completely open to changes and crazy requests :).
As an indie-hacker, I often get burned by assumptions and wanted a way to validate ideas. This platform included, I had high-end customers (for other use cases) ready that bailed as soon as the economy took a downturn, proving the product wasn't an ideal fit for them (too late). However, I always wanted the product to appeal first to entrepreneurs and startups.
The problem I am trying to solve is how to get objective feedback from pitchdecks, one-two pagers or ebooks from investors, design partners and early adopters.
When you upload your PDF in the form of slides or a document then the viewer provides you with per-page analytics, a floating button for a call-to-action and optional streamlined gated content on specific pages.
Analytics are important for pitchdecks. Sometimes you have no idea why an investor did not continue or connect with the pitch. How can you improve when they do not provide objective feedback? But also for design partners. Sometimes you try to get design partners on the phone with a pitch deck/document/one-two-pager and don't know why they disappear? Perhaps they did not understand what we were doing with the post call materials? Same thing with early adopters. You send ebooks/help documents as part of your on-boarding and early adopters sometimes disappear after these interactions. Is it because they did not understand what their promised feature looked like?
Why a Call to Action in PDFs? Sometimes the reader is disoriented and does not know how to get a meeting, receive feedback, or start a trial. This makes it easy to get to where he wants to go from within the experience he was considering. This lowers friction and churn right from the start.
Why a streamlined gated content? When the link is forwarded to a 3rd party, we can optionally require that this party enter their email (on a specific page) before continuing to read. This way, if we are collecting contact information, like early adopters, we can get their contacts as opposed to PDF attachments forwards which we have no control.
Serving PDFs with analytics is not novel, what is new is that I optimized the pricing, viewing experience, call-to-action, integrations and analytics for these use cases, and I am planning to continue optimizing on these use cases.
An example for a simple pitch with slides: https://landingdoc.viewer.landingdoc.com/landingdoc-pitch
An example for sales pitch with the viewer: https://landingdoc.viewer.landingdoc.com/salesy-whitepaper
(edit): An example of a hubspot calendar integration call-to-action popup (click on the big blue floating button):
https://landingdoc.viewer.landingdoc.com/Meet-With-Us
The product site:
https://www.landingdoc.com
Any feedback is welcome.
EDIT:
Some screenshots from the admin console
https://www.landingdoc.com/screenshots/
EDIT2:
What would you say can be a good strategy to launch and market the product?
Seems to me that PH is very difficult without at least thousands of followers etc... I tried direct outreach with sales navigator but that is very difficult and time consuming. Google Ads are just time and money wasters (tried).
Design feedback
Give your elements a little more margin or padding. Things feel a bit cramped.
For the content, ask yourself, Who is testing PDFs? Focus on that persona.
Thanks. Defining precisely the persona is my biggest challenge. I really want it to say A/B testing pitchdecks but I am not 100% sure there is enough market for that. What do you think?
I would talk to 10 people who are currently sending around pitchdecks and ask.
It might be a small market, but if they love it, you can expand from there.
Not a landing page issue, but when I click on the pricing page
The cost changes from 45 USD to 30 USD within 1 sec, not sure if this is a bug or built this way
Thanks. When it loads there is a second until the switch button between monthly and yearly pricing stabilizes. I'll take a look on how to prevent it from flickering on load.
EDIT: Fixed.
I love what you're doing with this product, it's such a cool concept. As someone who's spent a good deal of time creating pitch decks and churning out content like white papers and ebooks, I gotta say, your headline didn't quite grab me. You know what might hit the nail on the head? Maybe pivot your story a little. There's this huge question mark we all face - how effective is our content, really? If your tool could answer that for us, wow, that'd be gold.
Instead of 'generating demand', why not put the spotlight on how your product helps us 'measure content success' or 'track collateral impact'? I think that might resonate more with folks like us.
Thanks, I agree. I liked the word "success". Changed to "Analyze Your PDF Documents Success"
I think analytics is harder to sell. Especially for a niche and especially in a downturn. But I believe in the essentiality of it.
Here's something odd that I noticed while checking the pricing page.
So, if I choose the montly individual plan, it starts from $15 and then for each additional user, I need to pay $30 more. So subsequent users costs 200% of the initial price. $15 first, $30 each of the rest. So a 100% increase, 200% of the initial.
But if I choose the montly professional plan, I need to pay $200 for myself (the first user) and then $75 for subsequent users, which means a decrease of more than 60%.
So on cheap plans, I pay waaaaay more for extra users, on pro plans I pay waaaay less. This is an extremely odd pricing plan and I think it's a downturn for most. I would say keep it normal. $15 for a user, $15 additional users, and so on. The gap is too large from a 200% increase to a 60% decrease. Just my 2 cents. Cheers!
It is definately unclear. The 2nd tier includes 2 users and the 3rd tier 4 users. you only pay from the 3rd and 5th on tier 3.
Yes, I agree it is confusing, but I really want to get you an almost fixed prices on each tier per need.
Sure, I can try to roast your new Micro-SaaS.
Here are a few words:
Seems the landing page is too long and sometimes boring. You can focus on your value proposition. Nobody has time to read all that text.
Your product is too niche and limited.
Thinks about pricing is too high for a Micro-SaaS
I'm just trying to be honest and helpful.
It is quite possible it is too high for the niche. I will try to optimize it.
Thanks.
Hey, mate. The landing page seems decent. However, the testimonials section could be improved. The black text on purple makes it difficult to read. I'd suggest using a 'very-light-purple' text on purple instead. I hope this makes sense.
Also, as a product of an indie maker, I'd be happy to feature it on SaaSHub's newsletter. All you have to do is submit it, and ping me back here. Good luck!
That's very interesting. A/B testing for PDF.
List your product to SaaSBaba in Microsaas section. I'm confident you will get a good traction.
A couple of issues I noticed:
I agree, I have been taking improvements all day and made a bit of a mess of it. I will be fixing it, I agree with your assesment.
First, congratulations on your MVP on publishing! 🚀
But I have a question: on your landing page, your slogan tells me your product can use A/B test about my PDFs. if I edit several words in my PDF, how to analyze which one grows my data?
Thank you~
Hi Marco,
When you send a link to a customer/investor/early adopter/etc... the systems tracks how much time he spends on each page and if they click on the Call to Action button and on which page. So let's say in the first version, the messaging was not very clear and they do not click the CTA and do not continue to read after page 3. In the 2nd version you can see they lingered on page 3 and clicked on the CTA on page 4.
That is an improvement.
There are also stats about views and substantial sessions times and cta clicks ratio so you can see how the conversion rate works. views->sessions->clicks.
A CTA can be a page redirection, a popup calendar meeting, etc...
I am still improving the stats to be useful and eventually the possibility of adding intent triggers so you can respond more quickly.
Congrats on publishing your MVP!
Regarding marketing, I guess you can start with where the target audience will hang out and try to reach them there (honestly, not really familiar with the target audience that your product is trying to sell to) The landing page did give me a corporate look and feel, it looks like it's more targeted to small business owners?
Another point I want to add is it's better to reduce the friction for users to try the product and play around. When I see the register page, it did give me some hesitation to sign up and try out what it is, as there are quite a lot of things to fill out.
Thanks. Perhaps it is too much. Will try to reduce.
cool
Congratulations on launching your new micro SaaS! It's great to see your progress and commitment to building a unique product. I took a look at your website, and I must say, the design and user experience are top-notch. The simplicity and focus on solving a specific problem really stand out. If you're looking to further enhance your micro SaaS, I highly recommend checking out 𝟏𝐭𝐨𝐨𝐥𝐬.𝐜𝐨. They provide a range of valuable resources and tools for entrepreneurs like you. Keep up the great work and best of luck with your venture!
Is this automated A/B testing? So, I have two pdf's about the same topic, just formatted differently assigned to the same link and when users click the link they either get A or B automagically?
The PDFs are supposed to be relatable. You know which pages you wish to compare for the same link. You probably won't upload 2 completely different pdfs because that would be counter productive for incremental improvement.
The comparison is per link. different links that points to the same pdf document will have different statistics. What you are asking, is if the pages are offset, like you entered a new page in between, then simply compare page 3 and 1 instead of 2 and 2. You know which, there is no magic.
Future versions can allow for a more convenient comparison by preview a page inside the admin console against another page from another document. But for now, it does not show pdf page previews inside the admin console (only page numbers and document version).
EDIT: Something that I am thinking about is session recordings or integration to a platform like hotjar. But that is a future feature currently.
More like comparable content but just laid out differently in the pdf document. I was reading the headline and trying to understand.
It is better if you change the title: Best A/B Testing Platform for Your PDF Documents =>
Best A/B Testing Platform for Your Startup Pitchdeck!
Thanks Yuli! This is something I am thinking about. I need a few days for this to settle in my mind. Niching on pitchdecks require a bit of courage which I need to start saving for. If there will be a demand, perhaps something like 60$ a year or more plan for 1-3 documents with unlimited versions.
Hi,
kinda like to product idea but would look a bit on the landing page and enhance the information and looks of it. Just my short feedback
Thanks. It is a work in progress. The more signups I will have, the more I can understand the needs of the user and then improve the messaging.