Roast my newsletter

Hi, I'm writing about climate tech, tech4good and social enterprises. My idea is to highlight and amplify people and companies doing good.

This is my 4th edition that just went out.

The content is also below. Tell me what you think.

Thank you.

🌰 Good business in a nutshell

Company - B1G1
Areas of Impact - Education, Health, Poverty Alleviation, Climate Change, Disaster Relief
Saving the world - 316,343,176 Giving Impacts (sum of all impacts created across B1G1 projects)
How they started - In her previous business, Masami Sato, B1G1 co-founder, was giving one meal for every meal sold
What they do - Easily transform businesses actions into donations
How they make money - Businesses' donations to selected causes
Revenue - $2.5 million (2021)
Who started everything - Masami Sato

"In Kenya, I learned one incredible fact: All it takes is to empower one woman, just one, to see a positive effect in a community." --- Jene Roestorf, founder of Luxe Botanics, B1G1 member

📖 The long version

🧩 Problems

NGOs lack access to funding
Businesses get lost with so many different NGOs to help
Companies don't know how to integrate giving into everyday operations

💡 How they started | How they are going

The urge to help children around the world. When her daughter was born, Masami realised that not every child was lucky to be born with shelter and food.

One meal was given for each frozen food sold. That's how Masami was helping children in need, with her first business. During this process, the lightbulb moment appeared: there must be other companies and other causes that could use the same model.

B1G1 was once a very manual service-oriented initiative

🌎 Saving the world

2,282,651 days of access to medical support
7,599,566 meals provided to children and families
3,685 days of access to support after violence or abuse

☄️ Impact Model

Companies select on B1G1 platform the causes they want to support and the business activity to trigger the cause *.
Once triggered, the NGOs** receive the donation.

*for example, when a meeting is set up on Google Calendar, provide a day of clean water for a person.

**Charities follow strict criteria to be selected. Approved charities have their projects broken down into micro impacts.

💰 Let's talk money

$100k in revenue from events (2020)
$ 1 million in membership subscription (2020)
$1.5 million in donations for worthy causes (2021)

📦 The product

2800 members (as of 2021)
400+ high-impact projects

Giving Story
Tiny little actions, repeated, can create a massive impact.Members can link everyday business activities with a selected micro-impact (see image below). The more business actions happen, the more impact businesses will do.

😍 Moments that are worth all the efforts

💪 Join the cause

https://b1g1.com/careers

🎬 Who started everything

Masami Sato

References