Roast my newsletters landing page
Hey Indie hackers,
I've been working on perfecting my landing page for the past couple months on and off.
I'm sure I'm not the only one that spends too much time on the LP and not enough on the product 😅 but I have had some time lately to work on the newsletter.
So far I've had about 20 people sign up without really spending any time on promoting it.
It's a newsletter that aggregates news from the opposite side of the readers political spectrum.
The goal is to help people break out if their political echo chamber.
Let me know what you think!
Thanks,
Hi, interesting newsletter! Congrats.
Here’s some feedback (I’m viewing through mobile)
what is this and who is it for?
I have no idea whether this is a newsletter or Saas or technology. And who’s your target audience? I’m sure it’s not for school children. So you’ll need to call them out. For example, unbiased newsletter for smart tech executives.
social proof. Case studies. Used cases. Something that assures your audiences, there isn’t enough of this. There are many ways to get early reviews. Alternatively, you can also namedrop recognized thought leaders who say that media is biased and supports your message.
If there’s a basic pricing, where is the advance pricing? How much is it and what does it offer?
stronger CTA needed. What’s the purpose of the “sign up” CTA? What happens after? For example “Take a peek inside” will be a clearer CTA than a generic “sign-up”
comparison chart between you and traditional media outlets. It could show the contrast of either benefit or features. Perhaps, it could be comparing against your current alternatives which might not just be traditional newsletters? I’m not familiar with this field but I hope you got the point.
Rephrase your features section to make it more benefits driven. What does “responsive without filters” even mean? What does it help me do? Does it help me save more time? Does it help me become smarter because of more accurate news? Then this section should be called “Become x10 smarter than the average newsletter reader”. That’s the benefit from “responsive without filter” because I have no idea what that is without reading deeply.
Let me know if this helps. All the best!
Very helpful feedback!
This is a political newsletter. Not really targeting a specific niche within that pie. I have not really nailed down a target audience because the problem I want to solve is broader in that it affects almost everyone. More specifically users of social media that get stuck in "echo chambers" where they only experience one side of the news.
I hadn't considered using expert opinions but I like the idea of that because there are plenty surrounding the problem I'm addressing that don't have to relate directly to the solution I'm providing. In other words, not actual endorsements but indirect ones. As far as user reviews I'll get a few if I can once I actually launch.
No advanced pricing yet but eventually I hope to provide one. Not sure yet about what it would offer but excellent point.
I like the idea of a stronger CTA I will consider this.
There are a few competitors similar to what I'm building and I can think of a few things that make my product stand out that I could include.
More good feedback my language is a bit generic in some ways I'll work on making it more clear.
Overall some decent advice here and things to ponder, I greatly appreciate it!
I think you could do with a review of what is visually important. The largest item when I first view the page is "News that doesn't care how you feel", this isn't directive and doesn't tell me how I benefit from signing up. Your sign up button is relatively small in comparison. It might be worthwhile to carry this thought process down the page.
If I get picky about aesthetics you might want to tailor the colours and graphics to the type of users you are directing to the page. Perhaps something a little more in line with the publications you are aggregating news from?
Thanks for the feedback,
I've gone back and forth on the headline. My two ideas so far.
"News from both sides"
"News that doesn't care how you feel"
The first is obviously more directive as you say but has less of a impact as far as cognitive stickiness.
What I mean is I went with the current version of the headline because it's more memorable.
I read something posted on IH that made the argument that headlines should be memorable over everything else.
I'm still not sure what the best approach is but I can't think of a headline that has both the "punch" to the brainstem I want and the value prop that converts. So I went with the more in your face headline.
As far as the color scheme,
The colors I ended up with are deliberate in the fact that purple is a combination of red and blue. The colors of Democrats and Republicans respectively.
I had to find lighter colors to compliment and contrast so I went with less aggressive colors such as the peanut one.
The blue was an obvious pick for me. I'm still not sure about using red because it tends to send warning signals to users.
I also wondered about the size of the button being too small, did you view it on mobile or desktop?
Seems, you need more examples. I looked at your landing page and it feels more like an app than a newsletter.
Awesome feedback!
What would you expect to see that would make it obvious that this is a newsletter?
Maybe an example graphic of what an issue might look like?
example issues, yes