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6 Comments

Roast my OpenTelemetry landing page. Are the benefits clear?

https://pages.kloudmate.com/opentelemetry

Hello IH,

We're announcing the launch of OpenTelemetry integration with KloudMate, on this page. It's mainly targeted at CTOs/CIOs, Developers and DevOps teams.

What do you think of the design, messaging and clarity of the value prop. it offers?

Thanks in advance!

submitted this linkon July 10, 2023
  1. 1

    Hi there,

    I just toured your landing page and here's my take (don't take it the wrong way):

    This is actually a precious tool if implemented great. I actually wanted to develop something like this but it looks very complex for a solopreneur.

    1. Header is too vague
      I would try to say something like:
    • Detect when [insert important incident that you can detect]
    • Faster detection of [incidents, bugs, ...]
    • Put more emphasis on one capability that you think deserves the most attention. your general H1 currently can be interpreted in more than one way ("See Everything Inside Your Application. Without Tearing It Apart.")
    1. on the 'Get Early Access' button - only ask for email. Other fields are much less relevant, and they do cause a lower rate of
    2. remove the jargon - CNCF - keep it for later

    Maybe before the landing page - I would try to analyze, what this tool is about? I'd say it's about creating a more intuitive observability environment.

    If I had to create a marketing campaign for it, I would try to portray two images, one with current observability tools and one with KM. KM turns you to 'god' when it comes to debugging/incedent management..
    ***

    If you want to return a favor - please review my landing page:

    https://www.indiehackers.com/post/please-roast-my-landing-page-2c6cbdbcc0

    1. 1

      @Indieyal thanks so much! Sorry for responding late, I just saw it. I'm gonna review and implement those asap!

      Allow me a day's time to reviews yours! Thanks buddy.

  2. 1

    I looked at your website. You kept it simple which is not always bad, but perhaps you could look at some landing page templates and improve the creative visual appearance side of the site. For example if I look at KloudMate's landing page and OpenTelementry's I can clearly see which one is more thought out. I think you need more creative elements.
    Here are some points I noticed:

    • Screenshots scaled down aren't good (especially on mobile) and they are all around the page. A 16px font scaled down will be 2px font size and you have to really focus to see what is on the picture. Instead: screenshot it on a different screen size (if it is responsive), take just a partial screenshot or draw the simplified version of the UI where there is no text just boxes.
    • Do you target just those who already know what Kloud Mate is? I don't have a clue about it, a small explanation or link to an explanation would be great!
    • At 'What is OpenTelemetry?' there is a 'Learn more...' link. Really? I am on the landing page, where should I go to if not the landing page. Don't send users to a blog post, this is the page where you should convey what is OpenTelemetry.
    • Delete the 'Languages/Technologies' image and make own elements. First you could start by adding an icon next to the programming languages. If I see a python icon there them I immediately know that it can be used with it, but when it is written out I might not notice it.
    • The table with the Business Benefits is too long. Also, if these are the benefits shouldn't you give it more visual attraction than a table? Be creative! If I just scan the site I jump this section over with my eyes.
    • There are contrast ratio problems on the site. Use CSS overview.
    1. 1

      @tomoviktor man, thank you so much for the detailed analysis. This means a lot!

      Getting down to setting right some of the stuff you mentioned, immediately, and sending the rest to the designers.

      1. 2

        I am glad that I could help you!

  3. 1

    I wonder why my post is the only one without a single comment/response 🤔