Roast my product

Hi Karen,

This is a surprising product to me. This is a very good product page.

The page starts by showing me how to solve a very initial pain: I just want a form on my site to collect email real quick.

What's going through my mind is this:

"Is this going to be like other generic form collectors that charge me $10 a month for a form?"
"Oh, I see, it's just to collect emails"
"Hrmm, that's not a lot of work and I see the output right away"

So far, this is all very good. The use of the 3 steps being not just informative but interactive is top notch here to show me what I'm getting into. Very smooth.

But then it gets better.

What I like in a page is to see when there's flow -- not just a disjointed sequence of problems it solves, features, testimonials, but a sequence where the question the previous section creates is answered by the next section just below.

I was just thinking about the whole "what will I be able to do with these emails I'm collecting?" (which the page brilliantly answers next).

But at that point down the page, what was top of mind was an anxiety I was harbouring: "how do I know I can trust this outfit with my information? Will it be collecting click data from my visitors?"

And the page never answered that question. So something to think about there.

Then! (This is the surprise part) I discover the cleverness of the offering. It's not just a form builder, it's a friggin' list organizer/importer/email composer!

Unexpected. You start the page with a clear solution to a job-to-be-done, a universal struggle a lot of us indie folks/no-code open/my-time-is-what's-important crowd, and then boom, you offer all this extra value.

At this point I'm left with this hesitation: will I be able to compose emails in this, it looks like I can, but will I be able to send my kind of emails with this?

Also, "will I be able to turn off click tracking and open tracking?" (this is a pet peeve of mine, I don't want to track my opens/clicks from my readers, I think it's gross).

So that's been my experience.

Will I use it? I don't think I will, but here's why: I'm a little fussy about trackers on my site, and I'd like to limit the amount of third-party scripts. My Mailchimp form is handled by a local script re-written by Chris Ferdinandi. Maybe if you had a local script I could self-host?

Great job.

1. Mailchimp alternative is the best way I would describe it?
2. I must admin really clear on the website what it is you will get, how much it will cost etc.
3. At this point it doesn't seem to outdo Mailchimp for me, so convince me why I should switch?

I am always a bit worry about start-ups vs establishments because you see people stop the project and then what happens to all my setup...

Hey Karen!

I'm a product designer in NYC. Happy to give my 2-cents!

-----

Do you understand what it is?
Yes! Bravo, I've been looking at a lot of these sites, and yours is one of the clearer ones.

Is it simple to use?
I'm not a dev, but it looks simple to integrate.

Would you use it? Why?
Unfortunately no. :( My company (http://magicmorning.co/) is using Readymag, and they offer a no-code solution for adding a similar form. I think the product still makes sense for custom built sites though. Especially if there isn't other stuff on the market.

Keep of the good work, and stay safe!
J

Hi Karen, looks fantastic. To answer your questions...

• Yes
• Yes
• Maybe.. See below.

Currently, my host has a form hook I use. Your solution would be intriguing to me if it had a 2nd helpful feature. I've felt this problem, "I just need a simple form and a place to store that data".

You're really focusing on how easy it is to use/install. Also that I can style it how I want. I've been there so I agree these need to be addressed.

However, is there one more obvious use case or problem you can present to the visitor that your tool solves?

• "Add a client email/phone number and we'll ping them when the form is filled out."
• "Auto send emails after customers sign up"

You kind of touch on some stuff in the "Start building your subscribers list" section and that's cool but that section, to me, should be more flushed out and moved above creating a form and style sections.

Why? Because the form/style are acting like I've already bought in that I need this...but I haven't decided that yet. And then after those sections, you hit me with more sections explaining the benefits again. (Intro > Problem > Solutions/Benefits > How to get started)

Side note: I remember this being an intimidating problem for me as a rookie dev. Maybe that's an audience you can market to?

Suerte. Posta. Me gusta. Fuerza.

Hola Karen!!

Great website, I have decided to create a video highlighting the different things I believe can be improved.

https://www.loom.com/share/3ec94981a44248c88c7539dbb1a10877

Hope you find it useful, any feedback will be appreciated!!

Saludos,

Sebastian