I'm just launching a new product (https://techielabs.vercel.app/), it's a tutoring platform and with building some real projects inside the platform.
It took me to much time thinking about this product, but I just shipped a simple registration form to see who's interested through Facebook ads.
Ad: 15k impressions, 83 opened the website, and 2 registered users :(
so, what do you think about the registration page ?
is it better to include a video for like an intro to the platform instead of the text ?
I'm just trying to market for the product before starting any single line of code (as a technical person)
I would really think hard about your positioning. Coding tutorials/courses are an extremely saturated market. So you need to think about how you're going to stand out. It could be your personal brand, but you kinda need to have a following already on YT or Twitter.
You mentioned here that: "it's a tutoring platform and with building some real projects inside the platform" but on the pre-launch landing page, you don't mention it, and it sounds just like one more coding course.
I don't know exactly how your offer works but here is a big problem that beginner developers face, and if you tell in your copy the solution, you'll at least double your conversions:
There are a ton of tutorials and a ton of frameworks, so distinguishing signal from noise is especially hard for beginners. They jump from one trendy framework to another, maybe even building something by following video tutorials. But what they truly need is to learn programming fundamentals and learn to think. Everything else is just noise, tools that come and go that experienced programmer can pick up with ease if/when he needs them.
When I was learning to code, I read this amazing article that describes 4 phases that beginner developers go through. I can now confirm that this is exactly how I felt. So I recommend reading it and then re-writing your landing page copy using PAS (Problem, agitate, solution) copywriting formula.
Some really good feedback already in the comments.
Also:
agreed that form is too long
If that is your site and you got 2 registered users from facebook ads, then you have lots to improve, which is a good thing because it means your product shows promise, and that it's just your website that's the issue.
Firstly, the website is incredibly bare bones. You probably have some description text in your ad, but seeing your website, the amount of info there would probably be the same as a few ads... which is not a lot.
For example, it might help to answer, what does this offer vs other programmer courses or tutors? Maybe state this in the copy of your website.
Also, it might help to have a video on there as well. People like being able to trust you, especially if you're interacting face to face even online.
The sign up form asks for phone number. Why is this necessary? A lot of people are reluctant to give out those, and for good reason.
The form's text is also not contrastive enough with the background, I would suggest making the text a darker color.
Overall, this shows promise, and the website should be your only weak point for now.
Also curious to see this project grow, so shot you a follow on twitter. Here's my twitter if you're curious to see what i'm building: https://twitter.com/TheRealEtch
You're doing a good job of focusing on what your product can do for the user, but the language you use obscures that focus. I recommend your text be changed to something like this:
"Take the next step towards a rewarding career in programming. Build your skills to land your next big opportunity!"
By changing "take the first step" to "take the next step", you open the form up to people who may have already began their journey, but want to learn more.
You mention the user's skills twice. This is unnecessary, and the above example condenses it.
Remove the "Sign Up Now" sentence. The users clearly know what the call to action is from the form's title in the adjacent column.
Double down on the theme of focusing on what your product can do for the user. The above example mentions that the skills gained will land their next big opportunity. This gives the user a better vision for their life, and therefore increases the perceived value of your product.
Cheers!
If you are looking for an honest opinion. My eyes burned.
15K impressions to 83 clicks sounds low, maybe requires better targeting or some time to optimize itself.
83 to 2 registered users sounds good to me as it's 2.4%
Beyond that it's hard to read, spacing hurts, colors not right etc.
It's a basic single page, it wouldn't hurt to spent a few more hours to optimize especially if you are spending money on ads.
Beyond that this is an idea doesn't require you to validate. There is demand for it. It's about will you able capture that interest with your content. "Registering for free" handing out an e-mail won't validate it for you.