Sign inJoin
6
20 Comments

Roast my startup: Useridea - Product management software

by Ruben

Hi to all! My name is Ruben and I am looking for feedback on my app and landingpage.

With Useridea, I want to help product managers to get the bigger picture on feedback.
Feedback is scattered all over the place (Facebook, email, phone).
It is collected in outdated Excels which nobody wants to update.
All of this makes it difficult for digital product managers to get the bigger picture.
What features do your customers really want? What should be the next thing that we are building?

With Useridea you can collect all feedback in a single location.
You can validate assumptions and prioritize your roadmap based on user needs.
Last but not least, you can notify customers swiftly when their idea is developed.
Get the bigger picture on customer feedback.

I'm not a native English speaker and the content is currently with a Fiverr proofreader, hope it's not too bad.

Check out the landing page and app. The software is free up to 50 likes a month. Looking forward to hearing from you 💪

The link: https://useridea.io

Ruben's avatarRuben
on January 28, 2020
Say something nice to Ruben88…
Post Comment
  1. 1

    If you want a quick gut-check on whether the landing page/message for Useridea actually makes sense to people who aren’t already in your head, I’ve had good luck running headline/value-prop tests on tractionway.com. It gets you feedback from verified strangers in a few hours and you can see what they think you do vs what you meant (plus it’s surfaced a couple warm leads for me when people said they wanted updates).

    cgurani's avatar cgurani
    ·
    6 months ago
    ·
    Reply
  2. 2

    I'm a product manager myself and I can say that the idea resonates with me. However I think there a few things you can do to make your marketing page more effective

    1. Replace "Look at the bigger customer feedback picture " with "Making sense out of in-app feedback." → This is the key reason people want to use your product, so make it explicit.
    2. There are some pain points that you mention in your page, I would put the key pain point above the fold of your website. Saying something like "stop scrolling through spreadsheets, start shipping features".
    3. The "start collecting..."-email input, seems like a newsletter subscription box. I would alter the design to emphasize that it's a sign up thing.
    4. The rest of the page feels a little scattered for me. I think it's most interesting to see a timeline (which you kind-of do, but not completely) for what this would look like for the PMs or User Researchers that you are targeting with this product, include screenshots where you can and try to make those tell a narrative, like how a simple request for a "zapier integration" would eventually make it onto the roadmap.

    Hope this helps :) good luck!

    samuelbeek's avatar samuelbeek
    ·
    7 years ago
    ·
    Reply
    1. 1

      Goede morgen Samuel! Fellow Dutchman here 🇳🇱

      Thanks for your feedback. See below my notes:

      1. I can understand your point, however, I am also a bit in doubt haha. I am reading Marketing Examples (https://marketingexamples.com/copywriting/landing-page-title/) and they mention that one should choose a memorable title. I thought that the current title is more memorable than the key reason. What is your view on this?
      2. That is a sound point. Would you replace the three checkboxes with more concrete pain points?
      3. I had the same feeling about it. Thanks, I have changed it.
      4. That is a really good idea, I will work on adding this end-to-end view!
      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
      1. 1

        Hi 🇳🇱,
        Good stuff :)

        1. Interesting, I hadn't thought about that it should be something to remember. "Look at the bigger customer feedback picture" might be easier to remember, but it still doesn't communicate the benefit to me, which I think is what you want people to remember. I love the link you shared. Based on that, you can also consider adding more conviction like "Turn user feedback into shipped features" or "The best way to go from feature request to features"
        2. I would experiment with it and see how it feels to you :). I think a lot of the PMs that visit your website will be people that have a messy way of doing that now. Communicating that your tool solves that problem is essential.
        samuelbeek's avatar samuelbeek
        ·
        7 years ago
        ·
        Reply
        1. 1

          Bedankt!
          Thanks for your additional thoughts, will look in this :)

          Ruben's avatar Ruben
          ·
          7 years ago
          ·
          Reply
  3. 2

    This is a very nice landing page. Clean, professional, and I think it explains what your product does very nicely. Even though it is a long page, it is interesting and you explain various benefits as you scroll down.

    Some minor things - The customer testimonial is in a serif font, whereas the rest of the site uses a nice sans serif font. This was a bit jarring for me. Perhaps choose a more complementary serif font, or use sans serif for this bit as well?

    I know you said you were not a native English speaker, and I think it will pay to have someone who is a good speaker to go through and just make tiny changes here and there. (e.g. change "5 minute[s] installation" to "5 minute installation" etc.

    The only bit I couldn't quite understand, and that might need rewording is "customers you want to admit in your house of ideas". I know what you are trying to say, but I think your choice of words can be better. Other than that, I love the style in which you speak for the rest of the page - it is a nice, friendly, conversational style that is engaging and interesting.

    Good luck with UserIdea. We may even take a look at it for our SaaS in order to get customer feedback.

    Devan's avatar Devan
    ·
    7 years ago
    ·
    Reply
    1. 1

      Cool! It is awesome to hear to it's long but interesting 😄
      See below my remarks:

      Testimonial font: I am used to putting quotes in a serif font, but can understand this sets off with the rest of the page (as nothing is in this font). Do you know of any complementary serif font or shall I just change it to the font of the rest of the page?

      English speaker: Yeah definitely! I have hired a Fiverr copywriter which is working on the text as we speak. I was so eager to not wait for him to already get feedback haha.
      Meantime I already fixed the installation message!

      Thanks for all your feedback and comments. If you have any questions or if there is anything that I can help you with to get started for your SaaS. Feel free to reach out!

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
  4. 2
    • Center the heading and put it at the top
    • Make sure the email field is visible before the user starts scrolling
    • "in 1 place" -> "in one place" flows better with the rest of the text
    • experiment with some animations on scroll to make the page pop out more
    • The testimonial is great, but you should probably add more info about who wrote it
    m1guelpf's avatar m1guelpf
    ·
    7 years ago
    ·
    Reply
    1. 1

      Thanks for you comments!

      1. Fixed that.
      2. I like the idea, now my screen is 34" ultra wide, so I have a lot of screen real-estate 🤔. For me it is visible before scrolling. Would you recommend to put it directly below the header?
      3. You are right, I fixed that.
      4. Indeed that would look more awesome. Do you have any recommendations for a JS framework that can handle this? Preferably one that works well with jQuery.
      5. Good point!
      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
  5. 2

    The landing page looks good to me!
    I wonder, though, how you are going to be different from existing players...

    Zencentric's avatar Zencentric
    ·
    7 years ago
    ·
    Reply
    1. 1

      Thanks for your feedback!
      This is something that never stops. Few things that I am doing:

      • Price point: offer a free tier that is good in size for indie hackers and startups
      • Features: My main goal is providing a bigger picture view on feedback instead of just collecting it. Therefore I have introduced the priority matrix to help you visually distinguish between ideas. But more will come for sure.

      In the end it all matters on personal taste. Each product has its look and feel in the nitty-gritty. For example, when looking for an accounting saas, I tried many multinational ones and in the end took a local small company that produced a solution that I liked and worked well for me.

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
  6. 2

    I think this is pretty cool. Here are some thoughts-

    Does a user have to enter their idea through your service? Or can you load in an excel sheet or link to a facebook comment thread or something? That is, is there a way to "bulk upload" ideas?

    Also, have you considered a feature like having templates for ideas? This might be useful because lots of software projects on github have very specific templates to follow for feature requests (or bugs).

    I think the landing page looks great btw. Only thing I would change is making the top header span the width of the page.

    psehgal's avatar psehgal
    ·
    7 years ago
    ·
    Reply
    1. 2

      Great ideas, thank you for sharing! See below my comments:

      Bulk upload: Yes definitely this would be helpful. I already have an option to write multiple ideas at once during the onboarding process, but not yet outside of that. I will add a bulk upload option that also enables excel/CSV uploads. I have added it to the roadmap: https://ideas.useridea.io/idea/258/bulk-upload-of-multiple-ideas

      Connecting idea to a Facebook thread: I think this is a great idea and can see this working. As a first step, I would like to add a link to the thread for the admin to see. I have added this idea here: https://ideas.useridea.io/idea/257/connect-an-idea-to-a-facebook-post

      Templates: Yeah can understand that would be interesting. I was thinking about flexible additional fields per idea. Before adding it, do you think that the template differs per type of feedback? So would someone ask different data/fields per type, or would one template be enough?

      Landing page: Sweet, thanks! I will change the header span to full width. Although I don't like this myself so much visually, this is something multiple people have mentioned ;)

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
      1. 1

        This comment was deleted 7 years ago

        Ruben's avatar Ruben
        ·
        7 years ago
    2. 1

      To come back to your ideas:

      I have implemented connecting to Facebook threads 😄
      https://ideas.useridea.io/idea/257/connect-an-idea-to-a-facebook-post

      I have implemented adding ideas (and users) in bulk 💪
      https://ideas.useridea.io/idea/258/bulk-upload-of-multiple-ideas

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
  7. 1

    I really like the idea of getting customer feedback and using it to prioritize a roadmap.

    I'd be curious to know what you feel like sets you apart from other companies. Are you familiar with canny.io? They did an IH Podcast a while back https://www.indiehackers.com/podcast/124-sarah-hum-of-canny

    I think the landing page looks pretty good and there's definitely a need for more products like this, so good luck with growing it!

    robertrbairdii's avatar robertrbairdii
    ·
    7 years ago
    ·
    Reply
    1. 1

      Thanks for your feedback!
      This is something that never stops. Few things that I am doing:

      • Price point: offer a free tier that is good in size for indie hackers and startups
      • Features: My main goal is providing a bigger picture view on feedback instead of just collecting it. Therefore I have introduced the priority matrix to help you visually distinguish between ideas. But more will come for sure.

      In the end it all matters on personal taste. Each product has its look and feel in the nitty-gritty. For example, when looking for an accounting saas, I tried many multinational ones and in the end took a local small company that produced a solution that I liked and worked well for me.

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
  8. 1

    Maybe you can clarify a bit how your solution works.

    At first i thought you aggregated information from different sources like facebook, email etc... but instead you offer a place for users to leave feedback?

    xyz_crypto's avatar xyz_crypto
    ·
    7 years ago
    ·
    Reply
    1. 1

      Good point. It's both 😅
      Users are suggested to leave their feedback at the portal, but I believe a lot of feedback will also come from outside of the portal.
      Therefore it will be possible to reference to specific webpages or email ticket-numbers. At the bottom of this comment-thread, you can see how I created two ideas from @psehgal.
      Does this clarify the solution?
      Any ideas how I can clarify this further on the landing page?

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply
  9. 2

    This comment was deleted 4 years ago

    DeletedUser's avatar DeletedUser
    ·
    7 years ago
    1. 1

      Pricing chart lists 'Up to 50 monthly likes' while email subscription has the 'up to 100 idea' copy

      ovi's avatar ovi
      ·
      7 years ago
      ·
      Reply
    2. 1

      Good find! Just fixed that.
      It only seems quite long at the moment. Any ideas to improve that?
      "Start for free with unlimited ideas and 50 monthly likes"

      Ruben's avatar Ruben
      ·
      7 years ago
      ·
      Reply