Roast my Sustainable Living website
I've made some massive changes to my site thanks to the IH community. You guys made me realize how confusing my first iteration was (old site here)
I'd love your honest critique on my new site.
Thanks, all!
*if you need help on your project, let me know what I can do to return the favor
Just a thought - there's maybe an additional model for you in affiliate marketing. Asking consumers to pass the affiliate income straight onto these types of initiatives. Working a bit like the cashback sites.
Brilliant idea. Thank you!
very brief comment from a user that read your page for no more than 30 seconds: i understood you are doing something to help people donate to sustainability causes, but didn't understand how does it work...may be totally wrong but those were my 30-seconds understandings!
Hey! I updated the wording on the homepage a bit. Does that help explain everything a bit better?
30 seconds is more than most people spend on a site, so this is actually very helpful. The only problem is, how do I explain it to someone in less than 30 seconds....the quest continues...haha
Here's my feedback:
You've got a LOT of content on your website. Honestly, I'd go with something much much shorter, especially considering you're selling an app.
My approach would be to have an animated video of your functioning app so people can really see how it works, and that's it. I don't really need to learn about externalities, etc.. I know most my purchases have a negative impact.
To be honest I think the reason why you overcompensate with a lot of info/content is because you're just rounding up to the higher dollar (or maybe that's just my understanding). If I really wanted to compensate for filling up my gas tank or buying a plane ticket, donating $0.43 doesn't seem like it would have much of an impact.
Which brings me to a feature idea: you could decide the % of donation based on the type of purchase you're making (like if I buy gas, tax me an extra 20%, if I buy organic food, don't tax me).
And now I have actually taken a look at the entire website and I see that you do have a few things like recurring donations, multipliers, etc.
I didn't understand that from just taking a glance at the website.
Yet I think it's really important.
So personally, I would skip all the fuss about externalities (especially because it's quite hard to navigate, I keep clicking on the CTA but just go back and forth between 2 pages).
And I would focus on the app, it's features, etc.
The cons of being an over-explainer and not a copywriter haha!
It really is incredibly wordy and I have the hardest time drilling down to what matters.
What do you think of the Econus' Features section within "The App". Does that help at all, too much information? Should it be moved up? Should I scrap it all and make it MUCh more simple?
Thanks for diving in!
Yeah so it's only when I got to that section (which happened after a few clicks and back and forth) that I understood what the app did. For me this is the key part, and even then it's still a bit long.
I do like the "cheat day" idea. It's not exactly how I would put it, because to be honest if I have to offset my carbon footprint, every day should be considered a massive cheat day. But there's a ring to it that I like, maybe something like "Indulging without the guilt", I don't know.
Hey Scott, just a heads up that your link is broken
Thank you! I just fixed that.