Roast my website - B2B marketer asking for feedback
Just relaunched my personal site after ~5 iterations on the messaging and I’m too deep in it to see clearly anymore.
I’m a B2B Product Marketer focused on positioning, messaging, and GTM strategy for PLG SaaS startups moving early to growth & scale-up stages. The goal of the site is to get hired as a PMM or get consulting work from founders and leaders at bootstrapped or Series A-C companies.
Target audience: Leaders of startups who already have traction, but feel like their story, positioning, or website isn’t doing the product justice.
Ironically, positioning myself has been way harder than positioning products. I kept over-optimizing for “personality” instead of clarity, and I’ve rebuilt the hero section more times than I’d admit publicly. The biggest challenge: making the value feel significant and specific without sounding like every other marketer.
What I'm asking for?
- When you land on the site, what do you think I actually do and who it’s for?
- At what point did you feel “this is for someone like me”? What made that click or not?
- What, if anything, feels meaningfully different from other marketers? Where does it still feel generic?
- What’s missing that would make you confident hiring me for a real, high-stakes problem?
- Based on this page alone, would you reach out? If not, what’s holding you back?
Feedback welcome here: https://pmmwithtaste.com
Thanks for the reality check!
I know a couple of PLG SaaS founders and leaders who might be willing to answer your questions for free, happy to forward them if you'd like.
Hey, sorry for the late reply here - absolutely, that would be the best, thank you!
Hi Mike! Great job on the relaunch. Positioning yourself is indeed the hardest 'roast' of all. Here is my feedback as a solo founder of a B2B logistics SaaS:
Clarity (the 'What' & 'Who'): It took me about 5 seconds to realize you are the guy for PLG SaaS startups. The messaging is much sharper now than 'generic marketing.'
The 'Click' moment: The mention of 'Series A-C' companies made it click. It shows you understand the specific scaling pains, not just general brand awareness.
What's missing: As a founder, I’d love to see one 'micro-case study' or a before-after headline change you did for a client right on the hero page. It proves the 'High-Stakes' value immediately.
Would I reach out? Yes, because you don't sound like a 'creative agency,' you sound like a strategic partner.
One small thing: on mobile, the font size in the sub-headline felt a bit tight, maybe give it more room to breathe?
Good luck with the consulting leads!
Thank you for that wonderful feedback!! I'm already working on the case study but thank you for confirming that and for all the positive things you said, I definitely need some of that too! Much appreciated!
Your site positions you as the architect for startups whose technical depth currently outshines their public storytelling. Leading with "taste" signals a level of craft that separates you from the template-driven marketers typically found in the scale-up space. This framing transforms the move from early traction to market maturity into a deliberate strategic design rather than a struggle.
Which specific project or client story on your site do you feel best illustrates this refined approach to complex products?
Thank you so much for saying that, I really appreciate it! First person to see the 'taste' angle as something positive haha. I think the best one is the last one - the one where my role was actually defined as a PMM, instead of just the "marketing guy" in a team of 10 developers.
Owning the taste angle is a bold move that separates a craft-driven PMM from someone just filling out a template. Moving from marketing guy to a dedicated Product Marketing Manager in a room of ten developers is the ultimate proof of work. It shows you can bridge the gap between heavy technical depth and actual market value without losing the product's soul.
What was the biggest disconnect between how the devs described the product and how the customers finally understood it?
Mostly they never had a clear idea why this is valuable and never worked by any JTBD framework - it was mostly "we built this, it does this, it works that way". The rest - you have to figure out and most of all - customers have to figure out.
Developers love building the engine, but customers just want to reach their destination. At Bunzee.ai, we focus on the "job" of skipping the research grind instead of just listing our cool AI features. It is the difference between showing a shiny drill and promising a perfect hole in the wall. Your focus on "taste" is exactly what turns a bunch of code into a solution people actually want to hire.
What is one feature you had to rename because the developers gave it a name only they could understand?
Answering your five questions:
The irony you flagged is real and visible on the page: the positioning expert's own positioning isn't doing the product justice. The fix is the same thing you'd tell a client — lead with the outcome (the numbers), not the capability (the methodology).
That is fantastic! Thank you so much for taking the time to review and articulate all of that. It's some of the best and most necessary feedback I've gotten so far. I really appreciate it, makes so much sense! I agree with everything. Doing my own positioning and messaging has been the biggest challenge in my 10+ year career. I'll do my best to implement all of this!
For a B2B landing page, I’d focus first on whether the headline immediately says who it’s for, what problem you solve, and why you’re different because most marketers bury that under vague positioning. I’ve used TractionWay.com for this kind of thing when I wanted fast sanity checks on messaging and pricing, and the useful part was getting written feedback from real people in a matching audience instead of random opinions.
Woah, I love that! Yeah, I'm still trying out different hero sections and overall messaging and positioning. It feels like I'm back on my day one as a marketer - nothing is as difficult as doing your own product marketing. Thank you for sending that site over, definitely checking it out!
You’re selling clarity, but the name burns some of it on contact.
“PMM with Taste” is memorable, but it lands more personal-brand / creative-operator than high-stakes B2B positioning partner.
That creates a small trust gap.
Especially for the buyers you actually want:
Series A–C founders, product leaders, revenue teams.
They’re not really hiring “taste.”
They’re hiring sharper narrative, stronger positioning, and safer revenue decisions.
The site likely gets attention.
The question is whether it gets taken as seriously as the work it’s trying to sell.
That gap is probably where some trust leaks.
I keep getting that feedback about the name and really thinking it's a pretentious reach. Thank you!
That repeated feedback is the signal.
One person saying it can be taste.
Multiple people saying it means the name is creating the same read before the work gets judged.
The problem is not that “PMM with Taste” is bad.
It’s that it frames you as style-led when the buyer probably wants risk reduction, sharper positioning, and revenue clarity.
That mismatch is where trust leaks.
If you want serious B2B buyers to treat the work like a high-stakes positioning function, the name probably has to carry more authority than personality.
Agreed. Changing domains in progress. Thank you for validating that!
Mike, remembered this thread because you said the domain change was already in progress.
Since your work is positioning, I would not frame this as a generic positioning audit. The sharper issue is buyer perception: whether the new name/domain makes Series A–C founders, product leaders, and revenue teams read you as a serious strategic partner before they even evaluate the work.
That is a different test than “does the name sound good?”
I’m doing a few focused naming/domain audits around exactly this kind of decision: current trust leak, buyer perception, domain authority, category frame, and whether the new direction feels serious enough for high-stakes B2B positioning work.
For your case, the audit would be very specific: pressure-test the domain change before you lock it in, so you do not move from one memorable-but-soft frame into another name that still underprices the seriousness of the work.
Keeping the first few at $99 while I refine the format.
If useful, connect here and I can give you a sharp outside read on the new domain direction before it goes fully live:
https://www.linkedin.com/in/aryan-y-0163b0278/
That’s the right move.
If the work is serious positioning, the domain has to feel like a serious positioning asset too.
I’d avoid anything that sounds too clever, personal, or creative-studio-like.
For your buyer, the name should feel:
serious
clear
credible
high-trust
I do have a few clean .com names that could fit that lane if you’re still deciding direction.
Are you moving more toward a founder-led authority brand, or something that feels like a proper B2B positioning firm?
Mike, your site looks professional, but for a B2B marketer, the 'Hidden Engine' is missing. Most clients want to know how you're going to automate their lead enrichment. I'm an automation specialist (5+ years in Python), and I’ve built systems that 10x the data processing speed for B2B funnels. If you want to show your clients a real 'moat,' you should automate the data-gathering part. Happy to chat about the tech stack behind it.