Roast our agency LP
Hi!
Last 3 years I worked as freelancer and now I'm trying to setup my agency with friends-teammates.
I don't have experience in lead generation and writing copy for landing pages (hopefully ChatGPR exist) so improving site by asking everyone to roast it.
It's still weak and we want to add video for first block, team block with real photos and video widget with myself.
Will be glad for any feedback!
Mark, this is an awesome business! Andy is a low-code guy too and he always ships faster than me lol.
I'm still learning about landing page copy so I don't want to give bad advice, but this is an awesome resource - https://nathanbarry.com/step-by-step-landing-page-copywriting/
Thanks for this resource, I will check it!
Do your clients care how much you're coding? The name of the agency sounds like you're doing less of the work a client would engage you for (coding). It's possible you mean low-coding for the client, but that isn't super clear to me.
The .dev logo in the upper left is a bit odd. Is the logo for the TLD?
Your intro paragraph doesn't really say anything meaningful. The company looking at your landing page doesn't need to be sold on the general concept of an agency. They want to be sold on why they should choose your agency.
"10+ Companies" sounds like you're trying to fluff up minimal experience. I would just drop the number, it's not helping you.
Your case studies are super light on information, I would consider breaking those into separate pages and adding more screens, and a bit of text. Two case studies is also pretty minimal. Do you have any previous projects you can re-label as clients or show as case studies?
The biggest gap overall is that no where on your page do you talk about your team. When you're an agency, that's what you're selling. Add a team page where you talk about your impressive backgrounds, etc. Add more to the landing page about why you founded the agency, and what makes your philosophy different, etc.
Generally speaking, you probably want a lot more content overall. It's an ongoing relationship with clients that is expensive and requires them to invest in working with you. They'll need a lot more nurturing in order to make them comfortable to engage.
It looks like you've used a pretty basic software landing page template to build this. Keep in mind you will have very different goals that a landing page for software. I would recommend looking at some other leading agency templates and modeling off of them vs. trying to fill in a generic template. Look on clutch.co if you need to find good ones.
Just some initial observations, hope they help.
It's also worth mentioning that I have known and worked with agencies that have absolute dogshit websites and do incredibly well off of pure networking. Yours already looks professional and checks a lot of boxes, so I wouldn't necessarily worry too much about it.
Wow, thanks you so much for detailed response!
Yeah, we are going to add team block and change intro.
Going to correct other comments, thanks again for the help!
I like it. It's clean, tidy, all the information is there.
I don't know what "make is" and I wonder why it is so important to be in the most important area of the LP.
Also, do you really need 3 different font weights? IMO the text of the sections "Discover"/"Design" etc should look like the other descriptions...
Good job though, and good luck with the business!
Yeah, you second person who said about Make thing, we will hide it :)
Looks like we changed the style somewhere and it changed to bold.
Thanks for feedback!