Roast our landing page - productivity tool for web developers

by swap

We are looking to re-do our landing page (https://www.requestly.in/) to better target our users, would love to hear your thoughts on the following:

Does the above-the-fold content tell you what the product is about?
Anything that should be on the landing page but is not?
Anything that is on the landing page but should not be?

Feel free to answer a subset of questions and / or provide some general feedback as well. Any feedback, minor or major, is appreciated! 🙌

#landing-page-feedback #ask-ih

swap

posted to

Landing Page Feedback

on July 30, 2019

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Hey there! I'm a developer, so hope this is useful:

Above the fold:
"Supercharge Your Web Development" is a bit generic. Something like "Request Modifier for your Browser" might be better.

Also, Use Cases would be great!
- Knowing what the tool can do is nice, but I'm not sure why I need the features this tool has. Describing specific problems that the tool addresses would go a long way in helping me know if I'm a good fit for the tool.
Lastly, screenshots would help me envision what using the tool is like.

Good luck with your redesign!

Best,
Will
devhoag

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5 years ago
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  Thanks, @devhoag. This is certainly helpful. We'd also love to know if you have any specific tools/products in mind to create good landing pages?
  
  sachinjain024
  
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  5 years ago
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hey, just some minor stuff on the design part...

your favicon is getting lost due to low contrast between the yellow arrows and transparent background, consider using a solid blue background instead, it will pop up a lot

then on the "more features section"

the headers of each feature are in a different color/font, this looks a bit odd, coherency is very important if the rest of the page is using another font/color stick to it.

if you want to make more emphasis on those headers you can always do it in other ways, like incorporating icons, or using a different font weight, but not a totally different font.

and what they have said below, about the copy is very important.

good luck man, keep it up!

robrt

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5 years ago
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Here are some questions that I thought to myself while going through. Maybe they are caused by my own ignorance, but hopefully it's useful to you regardless. My intention is to be honest & helpful here, not mean in any way.

Supercharge your Web Development
- What does this mean? What is this going to help me do?
- Is my web development only average charged?
- Web development, as a process, is massive. Are they supercharging all of it or just one part? Does that part apply to me given the tools that I use?
Setup redirects, modify headers, switch hosts, insert user scripts and much more. Install Requestly on Chrome & Firefox and join our family of more than 100,000 developers!
- I understand those concepts (redirects, headers, hosts, user scripts), but I'm still not sure what Requestly is actually doing for me. Is it helping me understand these concepts? Set them up in my code base? How would that work from a browser extension?
- Why do I care about joining 100,000 developers for a tool that's supposed to help me work better?
Requestly is a Chrome and Firefox extension to modify network requests. We provide a very user friendly interface to setup different types of rules to achieve different use cases.
- Okay, now we're getting somewhere. The extension modifies network requests. This could be useful if I want to switch up something in my api calls.
- Usually I just change the code or put in an environment variable. I wonder what scenario this would be helpful.
- What do they mean by "different types of rules" and "different use cases"? I imagine you could describe any business this way. What types of rules and what use cases does it help with? I don't know if I share those use cases.
I would suggest focusing on simplifying your copy. Checkout this Stripe Atlas guide on writing effective landing page copy (https://stripe.com/atlas/guides/landing-page-copy). I hope that this helps you! Feel free to message me if you want another perspective after you make changes.
johnlukeg

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5 years ago
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  Thanks, @johnlukeg - Your comment has been immensely helpful. Thank you so much for taking the time to go through this. Basically, Requestly is a dev tool to modify network requests - i.e. modify headers, query parameters, set up redirects, etc. Let me give you a common example.
  
  Redirect Production JS to LocalHost JS
  
  Often in a production environment, we have minified and compressed javascript and if you find an issue in your prod env, debugging becomes hell difficult so you can set up a redirect rule in Requestly to redirect say www.example.com/blah/blah/main.js to localhost:8080/foo/foo/main.js and now you can easily put breakpoints in your localhost JS, debug the issue, fix the issue, test the issue and deploy the new version.
  
  Otherwise, the above-said process would have been painful. This is just one use case solved by Requestly's redirect capability. There are numerous such examples which can be solved like this.
  
  I gave you the context because, after the redesign, you can better judge whether the new landing page makes sense or not.
  
  sachinjain024
  
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  5 years ago
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This comment was deleted 5 years ago.

DeletedUser

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5 years ago