Roasting Required: Our Landing Page Awaits Your Judgment

@tonerow I'm a senior UX designer. Here's my teardown of the page:

1. Overall look
The overall look is clean and modern. The colors look nice. Spacing and alignment seems to be in order.

2. Headline
The headline isn't clear enough to let me know what exactly your product does, or how I would benefit from it. "that lead to novel insights" doesn't quite tell me why I would need the novel insights in the first place. The "novel insights" is more of a 'what' wheras the headline should be going more into the 'why'.

3. The Hero Image
The hero GIF of your product seems to be too small. It's hard to see what's going on in there. It's the 'hero' image, make it the hero of the page. would benefit from being larger.

4. Typography
The handwriting font really doesn't tie in to the look of the whole page. It looks a bit childish. I would stick to clean, sans-serif fonts, just in a different weight, maybe to create variation.

5. Navigation
When I click on "How it works", it brings me down to that section, but then I lose access to the navigation. Would be great to have it sticky.

6. Mobile
The navigation items are getting slightly messed up in the mobile view. Also, the text size on the buttons becomes much smaller on mobile, and I think the size is also different between the two buttons, i.e. one button's text is smaller than the other one.

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Hope this feedback was helpful for you. I am a Senior Lead UX Designer at Autodesk (the company behind AutoCAD, 3D Studio Max, Maya) and have previously worked on products for General Motors, Toyota and many other SaaS products. If you're interested in exploring what more could be done for your design, please feel free to reach out.