Running a 24-hour IndieDeck Pro sale for the Indie Hackers community
Yesterday I posted about my dad turning 34 today. A lot of you dropped "Interested" in the comments. This one's for you.
For the next 24 hours, IndieDeck Pro is $19/year. That's 34% off the original $29 because he turns 34 today. The number is not a coincidence. He never once asked me when this would make money. Never asked me to get a safer job. Just trusted that if I was this obsessed with something, it was probably worth building.
IndieDeck is what it is today also because of this community believed in it before there was any reason to. So today feels like the right day to make it as easy as possible for founders to get started.
$19/year. One page. Every product you've built. Every dollar you've earned. Proof that you actually ship.
Offer disappears in 24 hours and the price goes back to $29. Claim it here: https://www.indiedeck.page/
Happy birthday dad.
Leaning into the personal story is cool, but I think you could squeeze more juice out of the offer by making the value clearer right on the landing page. A couple of quick examples or tiny screenshots go a long way. On the rebrand idea, even a small tweak like shifting the phrasing from indie-first to founder-first might widen the net without losing your roots.
true, but landing page does have
what are you yapping about ? did you even open the link ??
This is a sharp product because it is not really another link-in-bio tool. The stronger angle is founder proof: shipped products, revenue, live status, build log, and one page serious enough to send investors or collaborators.
That positioning is much stronger than “IndieDeck Pro,” which still sounds a bit like a small indie utility. If this grows beyond the Indie Hackers crowd, the brand may need to feel less community-specific and more like infrastructure for founder credibility. Xevoa.com would carry that direction better because it sounds more like a serious founder platform than a lightweight indie page builder.
good.
Glad it landed.
The main thing I’d pressure-test is whether you want this to stay an indie-focused product, or become a broader credibility layer for founders.
If it stays inside the Indie Hackers world, IndieDeck Pro can probably work.
But if the goal is something founders can confidently send to investors, collaborators, customers, or partners, the brand may need to feel less like an indie utility and more like a serious founder platform.
Are you currently thinking of this as a small indie tool, or something broader?