Running multiple profitable projects and some insights

My background

• I built a SaaS that's used by 5000 users (free & paid).
• I am running a Newsletter with 15000 subscribers (free & paid).
• I run a paid community with 300 members
• I just started a Founder Interview series around Founder Insights (Finished 50 interviews and will be hitting 1000 founder interviews in next 1 year)
• I am working on my new SaaS (got 2 paying customers)

There is a huge discussion on whether people should do multiple small bets or one big bet. There are advantages and disadvantages in both models.

For the last 2 years, I learnt a lot of insights while building my products, newsletter and community.

Advantages of multiple small bets:

• Less risk as you don't keep all eggs in same basket
• Nothing to lose if something doesn't work

Disadvantages of multiple small bets:

• Context switching takes time.
• Finding the tasks across multiple projects that gives highest ROI is tough. This is one of the biggest challenges and this is where most people fail.
• There is nothing like auto-pilot mode in most cases. Or else, stats would drop.

In my case, I was able to find a mid way by building multiple small bets that belong to one single ecosystem.

For example, my newsletter, community, founder interview series are all connected to one single ecosystem around 'Building profitable Micro SaaS products'.

The same is the case with my SaaS products. Even though they are different SaaS products, they operate for same target audience at different points in their journey.

This way, even though they all look like multiple small bets, they are all connected internally to one big bet.

With this strategy, your marketing efforts wouldn't get wasted as every marketing/sales activity you do for small bets would eventually contribute to one big bet. I also follow the principle of - 'Start Small but Think Big'. Most of my experiments work in increments with small steps.

Now I am adding one more small bet for people who want to get started on building profitable products. I compiled quick pointers, my learning/insights, basics on how to experiment better, and iterate faster into a Notion doc at Zero To Founder

Would be happy to answer any questions.