Before you begin reading this post, not everything is going to be glorious. That's why I want to share every angle of my experience with all of you, not just the good parts. This might help out anyone who is planning to launch their product soon to the public.
Around 2 months ago, I considered launching Ruttl’s lifetime deal offer on the famous SaaS platform Appsumo. The main idea behind this step was to
- Generate some actual revenue from ruttl
- Understand how people react to the product
- See if people are willing to pay for it
- Collect proof that the problem of feedback collection exists
After a lot of sprints of development and testing, we finally got the green signal and launched on Appsumo. First few hours saw us getting a bunch of sales right away. However, things started to go haywire after the first 10 hours. Let’s dig into the nitty-gritty of what happened post-launch.
The Good Parts
- Huge number of people bought the top tier plan on our lifetime deal which was something that we weren’t expecting at all! Our average order value was over $100.
- Even though this launch was expensive for us in terms of cost, we still ended up generating well over $40,000 collectively as revenue
- Several people were asking questions related to the product and bunch of them even spoke how Ruttl is extremely helpful to their daily activities
- A LOT OF PEOPLE came up with suggestions and new features ideas which we had not envisioned ourselves. Now we have a lot of work in the product pipeline haha!
- This was the first time we tried a lot of new copywriting strategies in all of our marketing materials so that was a new skill development for the team!
The Bad Parts
- We knew that post launch we would have to answer a lot of questions and queries. However it turned out to be a havoc. Even with 4 members, answering every question became tough. This made us realize that we needed a strong plan of action and dedicated people for sales support henceforth.
- Many people started complaining about the product errors, issues and platform not working properly. So in spite of testing a lot, it helped us understand that we need a proper system for testing Ruttl in the future.
- I thought that Ruttl would get good reviews but our average product rating was not upto the mark. Several users talked about a bunch of things around Ruttl that were a deal breaker for them. (But we were quick on our toes and started working on them right away)
- Ensure you are really READY for the launch. We felt that we rushed into it and that’s what affected our ratings most likely.
- Be prepared to face objections and bad reviews. No matter how good your product is, there will be people who won’t like it. Address their questions with respect, don’t fight them.
- Be open to new ideas that you might have not even considered. Chances are what you like about the product might not be liked by the people. Ultimately the market will decide so stay adaptable.
- Lastly, revenue does not single handedly depict how good your product is. What matters is if people are satisfied with it and feel like their problem is actually being solved.
Hope you guys find value from this learning experience of mine. If you have any questions, feel free to ask me anything! I’d be happy to answer them!
Have a great day!
And just in case you've used Ruttl in the past and found it useful, then do consider getting the lifetime deal on Appsumo before the offer ends! 🙌