SaaS email marketing solution that paid off from the start
How? We start selling when there is no product yet.
In the spring of 2019, Belkins faced an unexpected issue: recipients stopped responding to their emails. Belkins is a B2B lead generation and appointment setting agency that we created over 5 years ago.
It searches for potential customers for different businesses and attracts them with the help of email marketing. One of the company’s primary metrics is the open rate – the percentage of emails being opened. At that moment, it dropped sharply from 80% to 10%.
My partner, Michael Maximoff, and I started figuring out the reasons. It turned out that Google released an update and tightened the requirements for mail settings. Vladislav plunged into this topic and got to the bottom in a couple of days. The solution formed the concept of Folderly – a service that automatically detects and corrects errors in mailing settings, helping you deliver messages directly to recipients’ inboxes.
Folderly is only a year and a half old, and more than 2000 companies already used it. Thanks to the service, 60–80% of their recipients open their letters.
We always strive for the project to pay off immediately. Everyone involved in email marketing faces the problem of email deliverability. Folderly solves it, so it became immediately in demand.
Folderly seems to have competitors, but in reality, it doesn’t. Validity is the most famous, with a 40-year history and a check of up to $20,000 per month. The irony is that Validity doesn’t bring results. It examines mailings and gives information about errors. But neither does it explain the reasons nor solve the problem. And small-sized competitors with an $8 monthly check per mailbox use outdated technology and are therefore useless.
Now Folderly is monthly used by more than 150 companies, primarily American. The service team includes more than 30 people and continues to grow.
