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10 Comments

SaaS for solo entrepreneurs (freelancers, online teachers, fitness instructors, etc.)

In the COVID world, online service based businesses (freelance programming, online teaching, online fitness instructors) have become attractive. I am building a simple and cost effective SaaS solution for a solo entrepreneur to run her/his business. Looking for feedback: https://www.easepath.com/

thanks,

on July 27, 2020
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    Great idea! An affordable option for your target group is so needed. I'm a personal trainer (basketball). Thankfully, I know how to do most of the set-up. However, I know others like me struggle with it. I'm advising a few startups tacking issues in this space - focused on specific verticals. Feel free to hit me up with questions.

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      Always great to see people with love for basketball <3

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    I think this is a great idea and had been thinking about something similar.
    A few thoughts:

    • As other have hinted, the visual design & copywriting could be more powerful
    • You've set up a nice idea with Start > Market > Sell > Delight > Run
      If I were you,
      -- I'd number them ("5 steps", '1: Start', '2: Market', etc.)
      -- I wouldn't use vertical/rotated text
      -- I'd put Delight before Sell (marketing is how we find leads, delight is how we convert them, selling is how we close)
      -- I'd consider dropping 'Run' and reducing to 4 steps. I think people don't commit to starting a business because they're daunted by building the platform and the marketing. Accounting only becomes a concern once they've actually got clients. Moreover, I personally wouldn't run my accounting through a SaaS that I chose because it was good at marketing and client-video-streaming-as-a-service. Adding a (flexible, competent) general accounting layer on top would be a ton of work and more likely to be a liability/weakness than a strength. My 2¢
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      thanks! very helpful feedback. I am also trying to understand customer demand for this product. There are products like Mindbody which serve SMBs for specific niches (typically are over-built and are super expensive). My concept is more like a Shopify for services. Welcome any thoughts.

  3. 1

    Hi I like idea about what you want to offer the world.Just keep going. From my personal point of view, I would work on visual (theme, layout, colors) - get inspired by others, think about how to delivery message of your project - follow by marketing rules :) Wish you all the best

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      thanks Niki. Any thoughts on market demand for this product? Are there enough freelancers/teachers out there trying to set up their own portal? For e.g. mindbody is quite popular with fitness teachers.

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        Hi Neil. In this time of COVID when everybody is at home, I believe there is a ton of the people who want to start a successful business and be independent, however, do proper research.
        It takes time to understand the market, at the same time is very important to find people to make a research and find the people who exactly whats your product - Millennials, Gen Z? Not sure, get inspired
        https://www.wordstream.com/blog/ws/2017/08/28/behavioral-segmentation
        https://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics
        Looking forward to seeing you thrive very soon. Lot's of luck:*

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          Thanks Niki - very good guidance.

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    Design-wise, A lot of things can be improved. Same goes with the fonts. Also, There is too much text, there is a high chance of people leaving the site because of that only.

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      thanks for the feedback!