SaaS founders, does that resonate with you?
Hey there!
If you have a few minutes to spare, I would appreciate it if you could let me know what you think of my offer and messaging.
Here’s the link to the page:
https://remarkable.dev/saas-web-design-agency
After viewing the page, it would be most helpful if you could answer the questions below. Or add other comments or suggestions you might have.
- What objections do you have?
- After reading everything, what’s still unclear?
- What’s your biggest doubt about the offer?
- What would make you agree to the offer (except the price change)?
- What did you like most about the offer?
Thanks in advance for your help! I really appreciate it.
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The over the fold area looks visually pleasing and it explains your offer very well. I like that. The main thing I don't like is that background image. Having those boxes in the background doesn't really provide any value, at most, they make reading the pitch more difficult. Also, having the main CTA button to be black is a bit visually dull.
I like your main pitch a lot.
But I find it a bit odd how you say this is only for SaaS businesses with $2000 MRR. Seems like an odd thing to say.
Very often I need to mention how people use visually dull icons in their websites. In your "What you get" area, the icons look really nice.
The conversion rate calculator thing is pure gold. I love this.
Not sure whether the "How it works" provides any further value at this point. It just seems repetitive of what is already said.
The first FAQ question about "Can you guarantee that my conversion will increase" has a rather disconcerting answer. Previously in your copy, you make a strong pitch that you will improve my conversion rate or I don't need to pay you. Yet, in this answer to the question you use wording more like "we will try". Either you are going to be bold like you were previously, or go with this "we will try" attitude all the way. You cannot do both.
Introducing your founder as an answer to a FAQ question seems a bit odd. I'd rather remove the "how it works" content and replace that with a quick greeting from the founder. Tell me why your founder decided to build this and prove me that he has the skills to help me. That would help to sell this product to me.
"Let’s see if we are the right fit for you" - Again, this sounds weak. In the beginning, you come off as bold and sure that you can improve my conversion rate, now you sound like "well let's see if we can do anything for you". Choose one tone of voice and stick with it.
I think this landing page is very good, especially the beginning is strong. But I feel like it runs out of steam the more down I scroll, which is not ideal. You'd want to offer the final pitch to convert me at the bottom, but you actually did the opposite: When I read your over the fold area, I was already ready to click the CTA. When I reached the end, I'm no longer sure.
Thanks for the feedback! Got some valuable insights about the tone of voice change at the end. I have already made some changes.
Also, my thought behind "only for SaaS businesses with $2000 MRR" is that if a business is below $2000 MRR, they should focus on getting more traffic before diving into a complete website redesign and optimizations. Also, it's less likely they will have a budget, so it's harder to sell. Does it make more sense now? Or do you think it sounds offputting/a poor choice of words?
It makes perfect sense that you would only want to work with companies whose website has enough traffic and especially considering your pitch of you giving a guarantee on results, it's a very justified position as well.
My main point is that it is not expressed currently in the best possible way.
I would implement this in a way that you encourage everyone to contact you and if someone has a website that is still too small for you to work with, you put them in a leads list and send them a personalized message after some time, asking whether their business has grown and then close the deal.
This is how one company worked with one of my startups and I was delighted to get a followup from them and after my business had grown, I signed up with them.
Oh yeah, I agree, this approach sounds much better.
Don't know if you're still looking for feedback but:
1.) You may want to change the <H1> to "Convert More SaaS Visitors" or "Convert More Visitors" and then bold "SaaS Startups" in your <p> directly below it. Right now your <p> element is lost and anything stating "SaaS" is lost around the h1.
2.) Add people or someone working on computer in background. You need something catching in the Hero section.
3.) Change the headshot. Looks like you're rolling out in your PJ's.
4.) Match the Icons. Multiple colors above, blue gradient below. Blue Gradient looks more professional
5.) Do you do marketing as well? Bullet-points above makes it sound like you do.
6.) Overall, the text is pretty clear on what you are selling. I think you may have a sticking point with clients to contact you. Not everyone will need to go through a budget calculator to want to find out about services. Did enjoy the services calculator and up-front pricing est.
7.) May want to have a couple of buttons go straight to your forms or scheduler.