SaaS Winners: Making Freemium work

One stat that jumped out of the 50 fastest-growing B2B SaaS companies (Brex set released in December): 85% offer an always-free plan compared to just 20–30% of SaaS overall. PostHog, Linear, Supabase, and Framer all use generous free tiers to drive adoption, then gate on usage and collaboration features that expand naturally with team size.

The reasons for SaaS winners' significantly greater enthusiasm for always-free tier appear to be:

• The ability of to use it to drive brand awareness, virality and top-of-funnel volume

• How sophisticated and successful they are at converting free customers to paid

If you want to hyperscale, you need to do either, ideally both, really well.

See here → https://www.revturbine.com/resources/fastest-growing-saas-2025