Hi,
Have you guys read any interesting sales books which give all the right tips (without the fluff)?
As an engineer I'd like to understand the best practices in sales, though I understand there is a lot of subjectivity depending on the context, e.g. I discovered the BANT method by pure luck and I realised that there is logic to learn in this field.
Any recommendations are welcomed.
Cheers
Thomas
I recommend New Sales Simplified: The Essential Handbook for Prospecting and New Business Development.
As the owner of BookAuthority (a service collecting book recommendations from industry leaders), I've had the chance to cold-approach and directly talk to many sales experts. Several experts, such as Mark Hunter and Trish Bertuzzi, recommended this book for entrepreneurs that want to become better in sales.
We have few other sales books recommended by experts in this page: https://bookauthority.org/books/best-sales-books
(full disclosure: this is my website, it uses affiliate links to Amazon - nevertheless the book recommendations are solid)
Hi LiorGrossman,
I read this book last month based on your recommendations. It is indeed good. Very easy to read. It demystifies sales and makes you realise that it could be accessible and manageable for technical people. What, we, engineers, believe sales is is actually bad salesmen and we don’t have to copy them. Follow the simple recommendations from this book you may ok. However, skip the first chapter and preface, the author boasts his ego ;)
Thanks again for recommending the book
Never Split the Difference by Chris Voss
Hi mdn?
Very good book. Easy to read as well but I will need to read it again and take notes. While the book is easy to read and to understand the main ideas, the concepts are not clearly highlighted (until the end of chapter but as a quick summary). It’s allright, you just need to use your brain to make your mental picture of the learnings / concepts (e.g I can never remember what a label is). Hence my recommendation to write down notes as you go. Otherwise you are good to read again when you will need the concepts although the last chapter is a summary for the whole book.
Great book thanks for recommendation
The Ultimate Sales Machine by Chet Holmes
This should be the Bible of Sales
Is it a joke or is it another book you recommend?
I was saying the Ultimate Sales Machine should be the Bible of Sales
Re,
Actually, did you feel that this this book was outdated? (Written in 2008)
Thanks mate
No, not outdated whatsoever, completely timely. I recently did a snail mail letter campaign and made $ big bucks $. 10% response rate, 2% purchase rate.
Literally, sales trends are cyclical, things become retro, just play with it and have fun
Ok, good to know ;)
Thanks looks interesting indeed.
The Challenger Sale" by Brent Adamson and Matthew Dixon
"To Sell Is Human" by Daniel Pink
"SPIN Selling" by Neil Rackham
"Influence: The Psychology of Persuasion" by Robert Cialdini
"New Sales. Simplified." by Mike Weinberg
We have a free course at our beta site at https://mashauri-courses.org You will need to register and then click on the “entrepreneurial sellong” course. All we ask is some Ux feedback.
Predictable Revenue by Aaron Ross is a great sales book, especially for SaaS and online businesses.
"Getting to Yes" and "Talk Like Ted" - they are not only for salespeople and have skills transferable to all aspects of communication.
The Ultimate Sales Letter - Dan Kennedy
Thanks , I will have a look at the description
To sell is Human
Secrets of closing the sale
Thanks, I will have a look at the description
I highly recommend Stephan Schiffman's Cold Calling Techniques That Really Work.
Hi Channing,
Thanks for the direct link to the book ;) I will have a look in details. I have not read the index yet but I suspect this a book for high volume sales whereas my idea is more a tiny market like I explained to twb below.
SPIN Selling, Grant Cardone's Books, The Go Giver.
Thanks LPP007, I will have a look at the description
It totally depends on the stage and scale of your business. The classic standard is (IMO) how to make friends and influence people.
If you are a bit later stage and more interested in how to set up a sales process/team than how to be a good salesperson, then I think predictable revenue is the gold standard.
Hi Louis,
Thank you for the pointers. I am at the early stage, so I should try to get friends and influence them ;) I have not looked at the book descriptions yet but I bet the first will talk about NLP (which I am aware of but never studied). Thanks again
I agree with Louis, and would add that that complexity and cost of your product or service will also heavily influence your sales strategy. Thereby influencing which books would be most useful.
If your product or service is simple and inexpensive, I would spend more time honing your communication skills, focusing on writing extremely effective emails and website copy. If some of your sales will be done over the phone, learning how to explain your value proposition succinctly will be paramount.
If your product or service was more of an enterprise solution, you'd need to an entire toolbox of skills to sell to the people cutting larger checks.
Hi twb,
I agree and should have indeed describe my target business which is selling a solution to a niche business. Hence I am after the latter toolbox you talked about. I guess this toolbox would be something like approach the customers, sell it to the decision maker, write a contract, implement. Move to next customer. It is definitely not a high volume business but more a very targeted one.
I asked this in a thread earlier last week - but would love to get your thoughts on an idea I'm working on:
Instead of a sales book, would you be open to paying for an online sales course? It would provide technical founders with sales fundamentals and recommendations.
Or, perhaps a weekly 1-on-1 with a sales consultant/coach/"shrink" that would provide insight, recommendations, and next steps for you to take.
Thanks but unfortunately I am not at the stage of improving my sales skill but more at bootstrapping to have a minimum knowledge. A book gives a good base.
Then I guess it depends on how accurately and how easily you can provide advices. If it’s mass sales (e.g retail / volume) or if it’s tailored advices for B2B sales (e.g selling custom made for a high price). And obviously pricing ;) right now I can’t say I would be a customer because your value proposition is too vague.
That’s all the feedback I can give ;)
Yeah, definitely fair. I would make it as niche as possible - B2B SaaS Solo (tech) founders. Prospecting, doing demonstrations, asking for business, etc.
I'd consider paying for a course.
Cool, what would you ideally like to learn?