March 16, 2019

Saturday Edition: #Daily-Stand-Up

Why?

That extra nudge of accountability to achieve even a small step on your IH journey each day.

To join in:

01 Share your epic (a big chunk of work with a meaty objective) you'd like to complete by the end of March.

02 Share what you accomplished yesterday.

03 Share what you commit to accomplishing today.

04 Comment on at least one fellow hacker's progress and give them an IH Point for their check in.

Optional:

05 Share your Work In Progress to underscore your accomplishments.

Then tune in the tomorrow to share how you did on your own tasks!

#daily-stand-up

  1. 3

    EPIC

    By end of 2019:

    $35k net sales

    By end of March:

    • Reached rate of 1 sit / mo

    • Running an A/B test on making the site more targeted towards 3 identified personas

    • 120 sitters signed up (81/120)

    • 40 parents sign ups (18/40)

    • 30 sit requests (13/30) [As you may be able to tell, our sales process needs definition]

    • Define basic email marketing strategy

    YESTERDAY

    • Met with 2 sales experts to get their opinion and advice on increasing sales

    • Did 0 technical work

    TODAY

    • Upgrade admin portal to show sit requests list & initial sign up form submissions

    • Fix email server issue (we weren't getting request notifications for a while)

    • Get site on CDN (page speed++)

    • Replace still hero image with image slider

    KUDOS

    Gino Wickman's Traction. It got me focused on the important stuff. Completely changed my thinking. ROCKS > pebbles (Nice to haves are exactly that, I've started focusing on rather solving the core problems)

    1. 1

      Awwwww yeah!!! He's back!

      And look at you! You're on fire! 馃敟馃敟馃敟 Where have you been? And what's inspired you to come back? (If only for a one day stand?)

      1. 1

        I've been trying to hold up the weight of my anxiety and over commitment to every single thing I find mildly interesting haha. I finally had a moment to breathe when I finally spoke to some people in sales - made me a whole lot more confident and calmer.

        1. 1

          Any gems you wish to divulge?

          1. 1

            Basically my biggest take away is to have a documented & proven sales process custom to 3 customer segments; and then trying to automate it as much as possible

  2. 3

    EPIC

    By end of 2019:

    5K MR

    By end of March:

    • 馃檶馃従Launched 12 March 2019. (Will share WIP during end of month retro)

    • Publish 18 articles. (18/18 determined, 6/18 written, 4/18 published)

    • Conduct 3 landing page experiments with a minimum CTR of 2.69%.

    • Increase organic growth from 0 to 11 persons (4 of 11).

    • Persuade an additional 15 influencers to contribute posts. (9/15)

    YESTERDAY

    Not much. I need to stop f*cking tweaking with design and get on with substantive stuff.

    • Finished integrating illustrations for How To post.

    • Started adding rich snippets.

    TODAY

    • 鉁 Create influencer posts.

    • 鉁 Create email signature.

    • 鉁 SEO-itize images.

    • Finish scraping algorithm.

    • Publish Round Up post.

    • Add illustrations to Round Up post.

    • 鉁 Automate social.

    • Sign up for Amazon Associates.

    • Redesign navigation.

    • Follow up with influencers.

    KUDOS: @Davey for hanging in there despite the day gig crunch! Keep pushing!

    1. 2

      It's been a while since I've come into the daily stand up, but it looks like you're doing well! Well done on the progress on articles and influencer posts! Haha I agree with focusing more on substantive stuff over tweaks. It's the curse of technical people haha.

      Out of curiosity, do you have a content sharing strategy for network effects? E.g. invite links, share discounts or benefits etc, thinking about that a lot for WeSit

      1. 1

        Yeah it has. You've been missed!

        My new experiment is not a network, so I haven't anything specific to such. But I've taken a deep dive into SEO and am playing with several strategies for getting my content spread across the internets.

        1. 2

          Amazing! I've been doing some SEO stuff as well re: page speed and optimization. I found a cool npm package called compress that reduces my page size by quite a bit!

          Any interesting SEO hacks/discoveries you've found along the way?

          1. 1

            I'm applying aggressive, but white hat, affiliate marketing tactic. Which, turns out just to be damn good tactics. A helluva lot of work. But the "marketing first" approach has made me realize how little hard core marketing I did with Happy Endings. However, this turns out... I've learned a shit ton.

  3. 2

    EPIC

    1. 2019

      • $50K annual revenue
    2. March

      • Get a remote job.

      • Get 20 people to say this is not a real problem & reject my value proposition.

      • Get 10 customers to confirm a real problem.

      • Schedule customer interviews/calls.

    YESTERDAY

    • Daily customer/sales/keyword research. Identify problems & find niches.

    TODAY

    • Daily keyword research. Identify 2-3 problems to survey.

    WIP Mindful

    side note

    So I've been using this exercise to see different ways folks describe the problem and areas they focusing on. I watched this @randfish adword video last night & it confirmed that at this stage I should put less emphasis on volumes and more on testing customers' responses to these descriptions of the problems.

    1. 2

      Thanks for the recommendation!

      1. 1

        No problem. What did you get from it?

        1. 1

          Don't forget to SERP the shit out of your keywords prior to going in on an article!