Saul Fleischmanin just nowI've seen founders track mentions obsessively, then realize they have no idea which ones actually turned into l

I've seen founders track mentions, then realize they have no idea which ones actually turned into leads or conversations.

You get a spike in brand mentions and feel like you're winning - until you look at your pipeline and nothing changed.

The disconnect between 'people are talking about us' and 'people are actually buying from us' is real, and most monitoring tools just stop at the mention.