Hey hackers!
Back again with another long and incredibly in-depth eCommerce marketing/advertising guide.
Scalin' ain't easy.
There are a thousand different ways to get from point A -> B. Especially when you're dealing with eCommerce marketing and ads.
So, we wrote a pretty in-depth guide on lessons we're learning scaling eCommerce businesses $30M-$100M+
Here are some main highlights and topics we covered you guys might find relevant:
Prerequisites – Finding the right product/market fit, creating an irresistible offer and then tweaking it to perfection for maximum conversions, Knowing thy audience
Growing $0-$30M - Here, you'll be moving fast and breaking things faster.
We covered how to optimize your site for success, defining and fleshing out your entire eCommerce ecosystem and funnel, 7 psychological triggers to include in your sales funnel and eCommerce store (with examples), creating stunning, high-converting creatives (with the right processes), influencer marketing, Snapchat ads, and other marketing channels
High-Level Scaling Frameworks For $30M-$100M+ - Why most businesses hit the $30M ceiling, how to break past it, 3 deadly sins to avoid while scaling, our management and framework processes overview, and 3 biggest needle movers to scale you past 7 figures
For examples, screenshots, and other lessons learned which I covered in the article, read the full thing here -