SEA talking - Search Engine Advertising
I recently created a new digital product that I try to sell using SEA and, well, it's not easy.
After a few month of experimentations (and yes some money spew), I can say I am able to win a bit of money with Google ads, yet I still not feel confident at all.
Like 2 weeks ago my conversion rate on mobile just drop by 50% and I still have no idea why (not a technical issue).
My experimentation with Bing ads where a fail, but I might not have tried enough.
How do you guys deals with that ?
- some ressources or advices to help ?
- you don't and you just let that part to professional marketers ? Then how do you find them ? What can we expect ?
Find your audience/customs with Twitter, FB, IG, discussion groups, forums, etc?
There are definitely many other way to get customers.
SEA is one way that can be very powerful (depending of the product obviously) so I believe getting more information on it could be interesting.
A well configured account can get ROAS (Return On Advertising Spend) over 3, which mean you spend 1$ to get 3, with possibly high volumes.
Definitely, not every marketing method works for all products. SEA doesn't work well for mine-) What is your product?