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Searches for "podcast show notes" ↑155% (+ 3 more hot topics)

Exploding Topics scours the internet to find emerging trends before they take off.

Here are four of the latest developments, along with some insights and analysis to help you take advantage.

1. Podcast Show Notes

Searches for podcast show notes have increased by 155% since we first covered it back in August.

Podcast show notes are text and links that go along with a specific podcast episode, typically hosted on the podcaster’s website.

And podcast show notes are quickly turning into a cottage industry — with best practices, tools and dedicated services.

The growing interest in show notes is largely due to the growth in podcasts in general: approximately 50% of Americans now consider themselves “podcast fans”.

And Edison Research estimates that the number of monthly podcast listeners in the US will reach 164 million by 2023.

What's next:

Podcast show notes are part of the Platform-Specific Tools and Services meta trend. As platforms evolve, businesses demand tools, equipment and services specifically for the platform. Other examples of this meta trend include Later.com, Descript, YouTube captions and Shopify SEO.


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2. Printify

Printify is an on-demand service for producing custom shirts, socks, mugs, bags, hats, watch bands, phone cases, and more.

They also offer a drop shipping service for shipping directly to end customers. Along with integrations with Ecommerce platforms, like Shopify and Etsy.

Printify has raised $4.1M in VC funding to date. And their CTO reports that their MAU count has seen “triple-digit growth” over the last year.

What’s Next:

Printify is part of the "creators monetizing themselves" meta trend.

50 million people now consider themselves “creators” across the globe.

Which is why more and more startups are providing individual creators with the tools required to monetize themselves.

Including: Buy Me A Coffee, SuperPeer, OnlyFans, Gumroad, Substack, and Streamlabs.

3. Prebiotic

Searches for prebiotics are up 115% over the last 5 years.

Prebiotics are foods or supplements that provide an environment that supports beneficial gut bacteria.

(As opposed to probiotics like kefir and sauerkraut, which contain the live bacteria.)

The prebiotic market is currently worth an estimated $5.2B. And is expected to rise to $9.5B by 2027.

Examples of growing prebiotic startups include ISOthrive, SmartyPants, and Essential Stacks.

What’s next:

Prebiotics are part of the Microbiome Awareness meta trend.

55% of Americans state that they’re actively aware of their gut microbiome. And 40% of consumers seek out probiotics in their snacks.

Which is leading to significant growth in the prebiotics and probiotic space: Grand View Research estimates that the US probiotic market is set to grow from $4.65B today to $6.04B in 2024.

Product categories driving this trend include hard kombucha, probiotic soda, and probiotic gummies.

4. Viotek

Viotek makes high-end computer monitors for gaming.

And searches for the brand are up 8600% over the last 5 years.

Most of Viotek’s monitors have high refresh rates and many have low input lag – important features for competitive gamers.

Some of their monitors, like their 49-inch Amazon best seller, are curved for a better field of vision.

What’s Next:

Viotek is riding the “accessories for gamers” meta trend.

There are now an estimated 2.7 billion gamers worldwide. And the pandemic has only added fuel to the fire.

For example, searches for “PC gaming setup” increased by 108% over the last year.

Other product categories specific to gamers include gaming gloves, gaming glasses, controllers, gaming chairs, and gaming headphones.


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  1. 4

    The fact that so many people are searching for podcast show notes is very indicative of the problem of abundance in podcasting: a) there are so many good podcasts and b) even the good ones are super long. So it's hard to keep up.

    It would be cool to have a service that made good written summaries of the episodes you're subscribed to, but I don't really think this kind of business could sustainably scale.

    1. 1

      100% – I have this problem too. Maybe some kind of GPT-3 based implementation could scale? But haven't had chance to play with it myself, so not entirely sure if that's within GPT-3's capabilities.

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