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13 Comments

Seeking advice for pricing a Chrome extension 💵

Hello everyone!

This is G-Wok 🫡, I'm a web3 developer with an entrepreneurial mindset.

Recently, I've been focusing on increasing my Twitter followers and have come up with a few ideas for browser extensions that can help with that. This week, I'm excited to officially launch my first one on ProductHunt - a Chrome extension that adds color-coded borders to Twitter PFPs based on your relationship status.

Although it may not be a groundbreaking product, I found it personally helpful.

Now I'm seeking advice on how to price my product. My first thought was $4.99 / month, then $1.99 / month, now I changed to $25 / year. And now i'm really not sure - it's my first time pricing a product actually 😅

Also curious what are your preferences on the billing periods? Monthly or yearly? I'm trying to figure out which people would prefer for a simple service like this.

Btw if you want to try out the extension it's here - there's a free trial period: https://chrome.google.com/webstore/detail/twitter-follow-snitch/jcpcdmioncplanibhebgimncafipfbkl

And here is the scheduled ProductHunt launch for March 16th 🚀 https://www.producthunt.com/posts/twitter-follow-snitch

Thank you in advance for any feedback or advice you may have. Looking forward to hearing from you all!

on March 13, 2023
  1. 3

    If the goal is to have this be paid, I'd recommend launching as a free extension first → acquiring users → roll out paid plans.

    Surveying existing users would be the best route in determining how to price your product. From those conversations, create a premium plan and then go from there!

    1. 1

      Ok yes i like that!! Maybe I could do for example only show the green circles (follow each other) on the free plan. And on Pro plan you see all statuses green, blue and red 🤔

      1. 1

        Exactly - best of luck! 🥳

  2. 2

    I would say have the option to be billed monthly or yearly is important. Obviously yearly needs to be a bit cheaper per month than monthly. Price is not irrelevant but I would say roll out the paid plans after your initial launch. Maybe 4.99 a month sounds the best to my ear.

    1. 2

      Thanks for the honest feedback prannikko - appreciate it!
      I actually thought of providing the option for monthly or yearly - but i believe this library i'm using to manage payments doesn't allow for that unfortunately. But I'll have to look more into it tho... maybe there is a way.

      1. 1

        What library are you using? That's weird to me that they don't allow this kind of functionality.

          1. 1

            Yeah it seems pretty hard to do it inside a browser extension unfotunately

  3. 2

    I dont like subscription models for extenson or micro apps. It reminds me it costs me, every month the payment goes thru. Not ideal as that means, I am reminded how expensive it is. Another piece of noise in noisy world.

    • For micro anything (chrome, macapp, iphone), I prefer either pay-as-you-go, or buy volume. Sometimes volume is by runs, by campaigns, by days whatever is the make-sense currency unit of the apps.

    • The biggest turn off, is using a trial that does not allow me sufficient time to get it. Takes so much time to play with apps / extensions to work them out, these days, I rarely even willing to do the trial these days as too many hallow promises.

    If you can work out, with brutal precision, when a user would experience value. Like alot of value. That is the tipping point. Once a user has experienced value, then its about pricing model. Not before.

    The exception to the rule, is when the value is skyrocket (e.g. chatgpt). Very happy to pay for chatgpt plus so I get access reliably as the domain stabilises. Even though it is openAI, its like donating as they have given so much to the world already.

    1. 2

      Hey catalyst! thank you for the very honest feedback - I guess i sort of agree with you that it is adding noise into our noisy world. Really these are some good points you bring up... I'll have to put a bit more thought into all this. Thanks!

  4. 2

    Just a hint to search for a similar products or products in the same space and see how they price their products. May get a few hints.

  5. 1

    Hey G-Wok. How's going on this project?
    Maybe the new Twitter API plan makes your product harder,,,

  6. 1

    4.99$/month and 49$/year will be perfect!

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