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Seeking advice on how much to charge for newsletter sponsors.

Hey! I've been building Generalist World - the community & opportunity hub for generalists. We've been growing steadily, passed our first $1k rev milestone, and have had some really interesting opportunities land in our lap.

One of them is with a company that's very aligned in terms of audience and values. They'd like to sponsor our newsletter, which has a very small (~100), but very niche & passionate audience (generalists).

Sponsorships are totally out of my wheelhouse and I feel a bit like I'm just plucking numbers out of thin air. Most advice I read online is super generic.

I'd love to tap into the brains of my fellow IH to see what you would charge (and any pointers that I should keep an eye out for are very welcome).

Thank you!!

on July 8, 2022