Why?
My co-founder and I faced this pain point when we were at 2 different successful marketplace and B2B SaaS platform companies trying to launch and maintain a new customer offering that became a core business model - one was multi-party payouts and the other was lending. We had multiple developers involved with helping finance and operations with tasks such as reconciliation or tracking why a charge to a customer had a discrepancy. Everything was done in spreadsheets manually and it took a long time to figure out why anomalies in reporting occurred. We felt this pain and thought, “what if made it super easy to launch and track the money movement of any business model of which a startup might be trying to assess the viability?”
What do you think?