Seeking feedback on our home page (primary landing page)

I felt a bit blocked while reading this "subheader" paragraph:

Team culture is your greatest strength - Anonymous feedback is your secret weapon
peer.haus employs anonymous feedback to help your team members reach their full potential

Even if it makes sense, the lack of colons and the "-" in the first sentence prevented me from correctly splitting the sentences. Also the fact that the second sentence starts with the domain "peer.haus", hence starting with a non capital "p", didn't help.

A part from that I like the overall structure, I will be using something similar on my own side project.

In the future a video (or animated gif ) could replace the first image and may help explaining the idea faster ?

That being said, nice work! 👏🏽

My raw notes after reviewing the site:

• I had to read the header 3 times to comprehend it. Had to scroll through the page to fully understand what it was. You are into something here. Very good idea BTW. Try https://headlime.com It will give you a lot of great ideas for the copy.

• Not sure who the audience is though? Is it the employees or the HR team.

  • Would be good to clarify (explicitly or implicitly) who your audience is.

• "Try it for free" should allow me to try it without a sign-up form. If this is not possible, at least have a video with the big picture of the product.

• Once I logged in, I noticed it had too many coach marks and these were very too wordy. "UX Is Like A Joke. If You Have To Explain It, It Isn’t That Good".

• Two alternatives to explore:

  Option A: Make the UX simple and self-explanatory.
  Option B: If the complexity is required, use the progressive disclosure UX pattern and only present to the user whatever they can do in the beginning and light up more features as they available.

• Even after going through the coach marks, it is still not clear what is the first step that I should follow to get started. You need to have a first run experience (FRE) UX that makes the first step super obvious.

Here's a quick refactor I did of your above the fold section:

https://imgur.com/a/YuvEArs

Some notes on what I changed & why:

Readability
The shadow on the text makes it hard to read. The heavier font already emphasizes it enough, a small shadow would be okay (still kinda unnecessary).

I would also add some max-width to the navbar, it stretches out the page too much and makes it hard to focus. It looks a lot more polished when things aren't hanging out way at the edge of the page.

Vertical Spacing
Your text is really crunched up. Adding some spacing to let it breathe will make the page a lot more readable and accessible.

Color
The color scheme doesn't work so well for me. The green looks faded. The menu buttons disappear into the green.

I would plug your main color (the yellow?) into adobe's color tool to find a good starting point.

https://color.adobe.com/create/color-wheel

Branding
The logo is a little small for me. It feels inconsequential and implicitly makes me think less of the product. (again, being at the far end of the page crunched up against the margins adds to this impression).

Headline
I like "cultivate professional growth". That works for me. "Impact your culture" is unnecessary at that point -- though you could do something like "elevate your culture"?

I went with to "elevate your team", but that's not any better than cultivate professional growth, really. It's a little vague for me.

For the sub-headline, I would get the user agreeing with you first, and then move on to how you provide benefit for them.

I went with something like:

"Your team is your most valuable asset." -- this selects for people who want to improve their team, and makes them feel like the next part of what I say is going to be applicable to them.

"Peer.haus uses anonymous peer feedback to help your team excel and fulfill their potential"

This describes what you do, and the overall benefit of the platform. Again, it's a little vague -- I would prefer to have some more concrete examples of what the benefit is, and that's something I would figure out by talking to your current users and seeing the exact words they use to describe the benefit.

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If I was doing a full re-do here, I would put a gif above the fold of the whole review process and how the anonymous reviews are done. Use a real example of a review that would benefit the person being reviewed.

For the rest of the landing page, this type of idea really needs a few things to be clear:

• social proof? This is the biggest one. Who is using your software and what do they like about it?

• why is this what my team needs? why is anonymous feedback the solution for my team? what does it do for my team, and why should i take the time to set it up? Why should I do it right now?

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