I started a Biohacking Newsletter yesterday and at the moment I have 6 subscribers. I want to optimize my landing page so I want feedback of it.
Be harsh.
https://healthdojo.substack.com/about
Hey, Here are a few points to improve the page:
Start with a welcome note (heading) and let that establish a connection with your audience. Before knowing why they should subscribe to your blog, they need to know what your blog is about, right? Let your subheading do that for you.
Before 'Why subscribe us', try adding some benefits for the subscribers - the value (insights) they'll be getting after they subscribe to your blog.
The 'Sneak Peak' could come afterwards. Definitely, something that triggers urgency is missing too. You could add some special bonus for a limited time if that sounds good.
I'd suggest you make this page about your mission, your community and keep it personal and value-centric.
Hope this helps!
def gonna work on your feedback, thanks Nikita!
Something I think could really help the conversion rate on the page is condensing the description and focusing on the "end result" that subscribers get.
Maybe something like:
"Optimize your health in just 5 minutes every week"
Rather than:
"Join our community today and stay up-to-date on the latest trends and insights in biohacking and longevity..."
The fewer words the better. I want to look at the description and within 2 seconds know EXACTLY what I'm getting.
The first sentence talks about you, rather than answering the question "why join us?". You also say "I look forward to sharing my knowledge, which is great, but people signing up don't care. I think you should focus exclusively on the value people get when they subscribe and who they will become when they do. I'd also try to create some kind of urgency or exclusivity. I like that you talk about the end goal - "...helping you on your journey to have an optimal body and mind." I would lead with this, personally.
When I first arrived on the page, I thought the whole things was about the newsletter, rather than a small about section at the top and an example at the bottom. I think you should distinguish these better.
I think it's too text-heavy, a few images or something to create excitement+urgency would likely help improve conversion rates.
You could tackle the two previous points by formatting the sneak peak into an image, showing it as an email or graphic newsletter rather than just text on the webpage.
Biohacking - This title is soooo boring. I already know what the newsletter is about, highlight WHY I should read it instead of telling me what it's about.
You need more of this:
Access the community that will provide you with actionable steps on how to improve your body and optimize for longevity.
And less of this:
We are passionate about exploring the latest advancements in health, wellness, and longevity, and believe that everyone should have access to the tools and knowledge to optimize their physical and mental wellbeing.
thanks for the feedback OneMarketer, I put more images, change the frame of the newsletter into how can improve the readers life and like you said, I added a picture in the sneak peak listing some benefits of the sunlight
I think a few "in your face" benefits could be mentioned. For instance you could start with:
In general the page looks a bit dull. It doesn't take much to make a page look more sexy.
What's this "from blueprint"? I have no idea what blueprint is. Click through makes me guess that you have some kinda connection to that website? But I'm left confused
Also what are those 3 pictures? No idea what they have to do with biohacking which leaves me, yet again, unsatisfied.
Hope you can take something from my feedback.
Cheers
thanks for the feedback, I implemented the changes that you mention on the website, lmk what do you think
Looks great! so sorry for the late response