Seeking ideas on how to reach people who need to get influencer/creator email addresses
We just launched a tool that can get the email of any influencer or creator.
We learned that brands really struggled to reach creators about paid brand deals via DMs and had a higher success rate with emails.
I can get an email address 75% of the time; however, we are trying to figure out the best way of generating leads for the tool.
I have tried Twitter DMs, Google Ads, and email campaigns but to no avail. The target audience is anyone looking to collab with a creator, whether for a brand deal or for a work collab.
I write about SaaS Ideas every week to 25,000 subscribers. This has potential but instead of just providing the emails, build the platform which can connect the people to these leads. May be a platform where people can search for creators, see their audience, their rates and send a message/reply to the creators.
Note that building a marketplace isn't easy but this potential.
Thanks @upenv, we actually have built this platform but we want to break out the email product as an entry-level product that appeals to a wider demographic. Our platform is built for brands doing creator marketing at scale so won't always suit people working at a smaller scale.
A good idea but not easy to execute
Currently I send 40-50k emails to potential clients weekly and the response rate is very low almost nothing.
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