Seeking Marketing Cofounder for Healthy Social Media App
Hi Indie Hackers!
About three weeks ago, I posted looking for a technical cofounder for my healthy social media app, and I’m excited to share that I found one! Our MVP will be ready in about five months.
While it’s being developed, I want to start building hype and community around the app. To do that, I’m looking for an early marketing lead (essentially a CMO) to join the team. This role will focus on creating anticipation before launch and shaping how we connect with our first users.
Our app lets users share short daily reflections and updates with friends and family. No feeds, no endless scrolling, no public likes. Just simple, intentional updates in a private space. The goal is to create a healthier alternative to today’s engagement-driven social media by prioritizing connection and well-being.
These are just the core ideas; there’s a lot more to the vision and feature set that I’d be happy to share once we connect.
Your responsibilities would include:
-Leading hype and awareness on social (TikTok, IG, Discord, etc.)
-Creating early content and helping grow a waitlist/community
-Experimenting with growth hacking tactics to drive early traction
-Shaping our brand voice and storytelling around the mission
-After launch: running user feedback loops, analyzing what resonates, and making recommendations on what needs to evolve
This is an equity-only role to start. You’ll help shape how the world discovers the app and how it grows after launch.
If you’re experienced in growth, content, or community building and want to be part of a mission to make social media healthier, I’d love to connect. You can DM me here or email me at [email protected]
Also, if anyone has advice, feedback, or even constructive criticism, I’d love to hear it. We’re doing everything we can to set this app up for success. We believe we have a strong idea; now it’s all about great execution. Any insights or perspectives would be greatly appreciated.
Thank you for reading, and I look forward to connecting!
This is the kind of thing I, too, am looking for. The very best with your search
I CAN HELP YOU WITH THAT
Hey @Grace Carey, it's awesome to see this post.
I remember your earlier thread about looking for a technical co-founder to get the MVP built. It's fantastic to see you've solved that execution bottleneck and are now moving on to the next critical phase: go-to-market.
This is a perfect case study in the power of decoupling the 'product vision' from the 'technical implementation'. You found a way to get the product built, and now you can focus 100% on the next core business function: growth.
And wow, @ar just handed you a complete go-to-market blueprint on a silver platter. That's an incredible roadmap.
The way I would think about this, applying the same systems-thinking approach, is that @ar hasn't just given you a list of tasks for a human marketer to do. He's given you the exact architectural blueprint for an autonomous 'Marketing & Growth Agent'.
You can take each of his excellent points and architect a system around it:
The marketing partner you're looking for becomes the architect and operator of this growth engine, not just someone doing manual tasks. It's a much more scalable way to think about the role.
It's super exciting to see the progression from 'how do I build this?' to 'how do I grow this?'. That's the founder's journey in a nutshell. Congrats again on the progress, and good luck with the search!
I’m so happy that this idea is now becoming a reality. I’m really passionate about helping people with their mental health. I think this app is the perfect way to do that by providing a healthier option to stay connected to the people they love. You’ve been extremely helpful throughout this entire journey, and I truly appreciate the way you've framed the marketing side. It helped me see the role as more of a growth engine than just a set of tasks.
I noticed I can’t see the comment you mentioned anymore, but I’d love to get your email and bounce some ideas around if you're up for it. What’s the best way to connect with you?
Hey, it's truly awesome to see the passion you have for this project and the progress you're making. Thanks for the kind words; I'm happy the perspective on building a 'growth engine' was helpful.
Absolutely, I'm always open to connecting with founders who are tackling meaningful problems. You can reach me at:
[email protected]
My schedule can be a bit hectic, so my replies might not always be instant, but I'll definitely read and get back to you.
Feel free to shoot me an email. Looking forward to hearing your ideas. Cheers!
Passionate About Your Mission – Application for Marketing Lead / CMO
Hi Carey,
I’m Barnabas, and I came across your post about the Healthy Social Media app you’re building. Your vision for intentional, healthier online connections really resonated with me, and I’d love the opportunity to join your founding team as the Marketing Lead / future CMO.
I bring experience driving growth on platforms like TikTok, Instagram, YouTube, and Facebook — creating anticipation, building waitlists, and nurturing early communities. On the creative side, I work with Adobe Photoshop, Illustrator, Figma, and Premiere Pro to design professional, engaging content. For growth and performance, I’m skilled with Meta Business Suite, YouTube Studio, and Sprout Social to manage campaigns, analyze data, and refine strategy.
One idea I’d be excited to explore is a “5-Minute Daily Update Challenge” on TikTok and Instagram — encouraging people to share short reflections that mirror your app’s intentional updates. This would spark curiosity, build a sense of habit, and align perfectly with your mission before launch.
I’d love to connect and discuss how I can help shape your brand voice, grow the early community, and create momentum leading up to launch.
Thank you for your time, and I look forward to hearing from you.
Best regards,
BarnabasHi Carey,
I’m Barnabas, and I came across your post about the Healthy Social Media app you’re building. Your vision for intentional, healthier online connections really resonated with me, and I’d love the opportunity to join your founding team as the Marketing Lead / future CMO.
I bring experience driving growth on platforms like TikTok, Instagram, YouTube, and Facebook — creating anticipation, building waitlists, and nurturing early communities. On the creative side, I work with Adobe Photoshop, Illustrator, Figma, and Premiere Pro to design professional, engaging content. For growth and performance, I’m skilled with Meta Business Suite, YouTube Studio, and Sprout Social to manage campaigns, analyze data, and refine strategy.
One idea I’d be excited to explore is a “5-Minute Daily Update Challenge” on TikTok and Instagram — encouraging people to share short reflections that mirror your app’s intentional updates. This would spark curiosity, build a sense of habit, and align perfectly with your mission before launch.
I’d love to connect and discuss how I can help shape your brand voice, grow the early community, and create momentum leading up to launch.
Thank you for your time, and I look forward to hearing from you.
Best regards,
Barnabas
Hi Barnabas, thank you for your interest! I just responded to the email you sent me and I’m looking forward to hearing your thoughts.