Seeking some advice about communities

Hi all,
I'm building a community on Reddit. Our goal was to reach 100 followers by the end of Dec ( yay we did already!). These followers are potential users aligned with our target audience. Most of them don't know about our product, so here is my question:

How can I start introducing our product to them? I genuinely like to see their videos, reply to their post, and see how people interact with each other so I don't want to make it spammy. I have been collecting insights so I know how their current process works and their needs.

Any suggestions would be awesome :) Thank you!

Just in case is useful or anyone wants to give us feedback, this is our website: https://classermedia.com/