Seeking Suggestion on A Partnership
I run a marketing agency that works for SaaS on their organic demand gen.
These days we were in conversation with a post-PMF saas for a marketing partnership against stakes- buy out a % of stakes and scale this up together.
The SaaS is already shy to $5k MRR and closed a very succesful LTD run in SaaSZilla. They gotta find an organic, sustainable demand gen using this runway. And that's where our expertise comes in.
The goal is to solve the burning marketing problems(retention, analytics, SEO scale-up, conversion rates, etc)
Can anyone please suggest on what terms these kind of partnerships?
Structure the partnership with clear terms, including
3.performance milestones- for equity or revenue share,
4.exit strategies-like buyout clauses, and 5.governance roles-(e.g., advisory rights).
Align incentives to growth and maintain transparency to ensure mutual success.