Segment for Real-time street advertising via car-top billboards

Hi everyone, I am building Murmur, a programmatic data-driven car top billboard advertising platform.
Here is my demo, and need your feedback. What do you think I can improve, fix, and what you would love to see as the feature?
https://www.loom.com/share/62caddbccb384be4a5ea020bf2ed889c?fbclid=IwAR2cq98gX-yB-qLlCqM9E-wz_iBUqxL6P8fp1jvNvZg-anjL6IAW-uoKw4k