Sell my newsletter?

Just went on Newsletter Crew podcast and talked about selling my newsletter, along with the buyer. You might get some interesting tidbits from that.

https://newslettercrew.com/ep45-selling-a-newsletter-for-5-figures-with-andrew-kamphey-and-nii-ahene/

I think you doing a "poor job monetizing" is a selling point. Lean into it. Offer your previous sales as a benefit. And calculate for outsiders what a typical year/quarter looked like as well as project it a bit.

You will undoubtedly get offers for 1x 12 month trailing revenue. If you're happy with that, then take the offer. If you'd like to hold out for more, then give potential buyers some more "stuff".

A benefit could be your library of curations. Package it up for someone to simply be able to work their design/copywriting magic and sell it on gumroad or as an upsell for premium subscribers. Could be as simple as a google sheet.

One of the biggest benefits for the buyer of my newsletter was that I had lots of lists of people in the industry. Journalists, PR contacts, Companies, etc.

I think a great benefit to a potential buyer might be simply a list of all the ways they could monetize it.

One more benefit would be a list of ways to grow the list. Simply write down in a google doc everything that's ever worked for you or you planned on doing to grow the list.

Create right now a "Swipe File Handover" and start writing everything down, passwords, links of importance, etc. as if you were already in the throes of selling it. This will make negotiations easier as you'll be able to say "Hey once you buy, I give you edit access to this google doc and you can hit the ground running."

Include things that have gone wrong. (Trouble Shooting)

Include things that happen every week. SOP (standard operating procedures)

Include monthly and quarterly and yearly things that need to be done. (renewing the domain)

I know many things may seem silly to you but you'd be surprised at how simple things written down make a transition so much easier on both parties. Especially if someone wants to buy your newsletter has never run a newsletter before.

And you can make a sanitized version of this doc available for interested parties. Take out passwords and anything you think is proprietary. Give view access (take off ability to download or copy) and let them see what they are getting in the deal.

Honestly if anyone else is reading this besides Jimmy who thinks they might want to sell their newsletter, ever... make a Handover Doc. A) It's great for when you want to sell and B) it's great for handing over to an employee you might hire.

Say something nice to jimmydaly…

3

Just went on Newsletter Crew podcast and talked about selling my newsletter, along with the buyer. You might get some interesting tidbits from that.

https://newslettercrew.com/ep45-selling-a-newsletter-for-5-figures-with-andrew-kamphey-and-nii-ahene/

I think you doing a "poor job monetizing" is a selling point. Lean into it. Offer your previous sales as a benefit. And calculate for outsiders what a typical year/quarter looked like as well as project it a bit.

You will undoubtedly get offers for 1x 12 month trailing revenue. If you're happy with that, then take the offer. If you'd like to hold out for more, then give potential buyers some more "stuff".

A benefit could be your library of curations. Package it up for someone to simply be able to work their design/copywriting magic and sell it on gumroad or as an upsell for premium subscribers. Could be as simple as a google sheet.

One of the biggest benefits for the buyer of my newsletter was that I had lots of lists of people in the industry. Journalists, PR contacts, Companies, etc.

I think a great benefit to a potential buyer might be simply a list of all the ways they could monetize it.

One more benefit would be a list of ways to grow the list. Simply write down in a google doc everything that's ever worked for you or you planned on doing to grow the list.

Create right now a "Swipe File Handover" and start writing everything down, passwords, links of importance, etc. as if you were already in the throes of selling it. This will make negotiations easier as you'll be able to say "Hey once you buy, I give you edit access to this google doc and you can hit the ground running."

Include things that have gone wrong. (Trouble Shooting)

Include things that happen every week. SOP (standard operating procedures)

Include monthly and quarterly and yearly things that need to be done. (renewing the domain)

I know many things may seem silly to you but you'd be surprised at how simple things written down make a transition so much easier on both parties. Especially if someone wants to buy your newsletter has never run a newsletter before.

And you can make a sanitized version of this doc available for interested parties. Take out passwords and anything you think is proprietary. Give view access (take off ability to download or copy) and let them see what they are getting in the deal.

Honestly if anyone else is reading this besides Jimmy who thinks they might want to sell their newsletter, ever... make a Handover Doc. A) It's great for when you want to sell and B) it's great for handing over to an employee you might hire.

kamphey

·
6 years ago
·
1

I emailed you

ybyalik

·
6 years ago
·
1

Hey Jimmy! I also write a newsletter about marketing and writing! I just DM'd you on Twitter to connect further but wanted to comment here, too!

kasiamanolas

·
6 years ago
·
1

Hey Jimmy 👋

You should talk with Paul Metcalfe (@pauldm on Twitter)

I knows everything about newsletter sponsors.

Have a great day
Rui

RuiBarroca

·
6 years ago
·