sending cold emails at night (to bloggers/journalists)?
What are your thoughts on sending cold emails at night? Obviously there are instances where its not the best idea - i.e. enterprise product targeting 9-5 businesses, etc.
But what if its a consumer product (contacts could be bloggers/journalists - who seem to be on 24/7)?
Is sending a cold email not recommended? Has anyone seen successful results sending emails between 5pm-11pm?
Interested to hear your experiences/thoughts on the topic.
I don't use cold email to reach out to bloggers or journalists often, but I do use cold email to find new users for my SaaS startup and acquire feedback pretty regularly.
From personal experience the best time to send emails for me have been:
Of course results will differ on your audience, and intention, and my personal experience differs to what the broad studies suggest. Co-Schedule analysed 10 different studies that looked at the best time to send an email (https://coschedule.com/blog/best-time-to-send-email), and the broad statistics suggest that:
The best way for you find out what works will be to run some experiments. I'd suggest using a automated cold email tool (sorry shameless plug here, but that's exactly what my SaaS startup does at actionable.me) which will allow you to:
Last thing to note - if you're sending emails to someone that isn't in the same geographical location as you, don't forget to make sure that you've accounted for their timezone. I'm based in Sydney, Australia, so if I'm emailing someone in the States I need to schedule my email to be sent out at ~11pm Sydney time for it to hit the recipient's inbox at 9am New York time. Daylight savings is also one more wrench that you need to look out for since it varies per city/country.
The easy answer is make a very customized mail merge and then benchmark your send times then compare the data. I have the most success scheduling emails for 7 am regarless if it's influencers or prospects.