Sent a survey to 334 people who didn't convert.

I recently rewrote my preview/signup/checkout flow for https://introcave.com -- it's on my TODO list to start sending out a proper welcome sequence, but for now I just hit the database and grabbed 334 emails that went through the flow and DIDN'T purchase anything. I put together a quick 6-question google form and mailed it through gmail via bcc. I won't get any sort of open metrics this way, but it's also a pretty easy experiment to run.