SEO Copywriting Examples

At BeKonstructive Marketing, we talk a big game about our content-first approach to our SEO Brisbane services. We believe that creating strong, informative and high-quality content is the first step in the SEO recipe. Google's #1 priority is to rank the content that is most relevant to the user's search term on the first page of their search results. The more relevant the search results are to the phrase, question or term that the user typed into Google, the more likely that user is to continue using Google. And the more likely users are to continue using Google, the more revenue they make from their advertising platform Google Ads.
But why is this relevant to your website content and copywriting?

Google uses a number of different factors to determine what content will rank on the first page of Google for a given search term or phrase. And by 'a number', we mean thousands. Literally.
There are thousands of different criteria that determine where and how a single page of content will rank in Google. At BeKonstructive Marketing, we group those thousands of individual criteria into three core categories:
Website Health - the website health category is all about making sure that you have a well-build website that meets Google's current best practices for usability, functionality, security etc.
On-Page Content - this is all about making sure that you have the best possible content available for the user. That your content is relevant to the search term/s that they have Google'd, and that it is informative, easy to read, and easy to understand. The most important thing you need to keep in mind here is that SEO is a competition. So when creating your content, you need to keep an eye on what everyone else is saying/writing about the topic - and make sure that yours is better. If you have the best content (both quantity and quality) available on the topic, you will eventually make your way to the top of Google.
Off-Page - off-page criteria looks as everything that happens off-page (on websites external to your own). If you've heard of the term 'backlink', this is the category that it falls into. Off-page and backlinking looks at building out lots of links on other websites that lead back to your own. It includes things like guest posts, social media links, directory listings, links in forums, online mentions and more.

At BeKonstructive Marketing, the approach to SEO that we take is content-first. This means that we start by making sure that you have the best content that is most relevant to the search terms you're targeting. Our team of SEO copywriters build out the content on your website, landing pages and blogs, creating informative user-friendly content for your website visitors to consume.
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