SEO first, not paid ads first (counter-intuitive advice)

Everyone says that you should start with paid ads, not SEO.

Here’s what I did that grew my business 7-figures.

Immediately ranking on Off-page SEO BoFU keywords.

What’s off-page? Blogs ranking on the keywords you’ll rank in 6-12 months.

Thanks to G2, Quora, & other blogs.

Example 1:
Before we started ranking on “user onboarding tools”

Poptin wrote about us and I asked them to move us up:
https://www.poptin.com/blog/7-onboarding-tools-to-improve-new-users-experience/

Example 2:
James Gill wrote an amazing article in 2019 January. I was good friends with him on the PLG group.

His article drove 100s of leads to us until we ranked later:
https://www.gosquared.com/blog/user-onboarding-best-practices

Example 3:
I used to get solid 10-20 good quality leads from here: https://alternative.me/appcues

Example 4:

Got more interested leads from here for free.
https://www.quora.com/How-much-does-WalkMe-charge